- Appear Where Your Clients Are Looking For You
- Generate More Leads
- Outrank Your Competitors
Increase Your Leads with SEO
Our Approach to SEO
An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
Onsite optimization, tailored to user-experience and including technical optimization as well, helps to maximize SEO efforts and improve search engine rankings.
Onsite content is created with SEO best practices top of mind while still providing value to the user and avoiding unnatural keyword rankings.
Monthly analysis and media outreach takes place to identify opportunities for expanding audience reach, helping visitors find your site, and improving overall user relevancy.
Our SEO Process
Our 5 step SEO process ensures that your business gets the most out of our services.
We learn about our client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process.
Keyword Research
Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.
Competitive Analysis
Define SEO competitors based on keyword research and determine areas of opportunity and risk.
IA Overview
Produce suggestions for improving site performance based on user experience and navigation.
SEO Audit
Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
We learn about our client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
On-site Strategy
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Off-site Strategy
Determine potential partners and influencers to target for
link-building and PR efforts that align with the approach and timeline of the project.
Content Strategy
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance.
We learn about our client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Content Implementation
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Technical Implementation
Implement edits to the website’s coding based on the on-site strategy, helping to optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links.
We learn about our client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Content Creation
Regularly create quality content based on the Content Strategy.
Public Relations
Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website.
Influencer Outreach
Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.
Social Media
Encourage audiences to share and discuss content related to a client’s business.
We learn about our client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process.
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
[icon_counter flip_box_style=”advanced” icon=”Defaults-google-wallet” icon_size=”32″ block_title_front=”All Inclusive SEO Services” block_desc_front=”Our team works around keywords, content, and links that will improve your website and boost your online presence.” block_desc_back=”Infineca assures you of a worthwhile investment; our all-inclusive SEO services tackle every aspect of your business website. We retain what works for your website and optimize the factors that could be better.” cont_align=”on”]
[icon_counter flip_box_style=”advanced” icon=”Defaults-line-chart” icon_size=”32″ block_title_front=”Results-Driven Strategy” block_desc_front=”We listen to your concerns and pay attention to your goals, incorporating them into our final strategy for your business website.” block_desc_back=”Our Search Engine Optimization team is passionate about the success of your business. We want your small- or medium-sized business to do well in your online ventures. Infineca will generate results-driven strategies that direct potential customers to your website.” cont_align=”on”]
[icon_counter flip_box_style=”advanced” icon=”Defaults-money” icon_size=”32″ block_title_front=”Cost Effective Solutions” block_desc_front=”Our team offers cost-effective Search Engine Optimization solutions that do not compromise the quality of our work.” block_desc_back=”Businesses need to shell out money if they want to improve. We won’t burn a hole in your pocket, though. We know you can use your profits for other business-related solutions. As such, we consider your budget when we customize your SEO package.” cont_align=”on”]
Our Search Engine Methodology
Track Your Leads
Leads are coming, but do you know where from? Our dashboard offers complete lead tracking and detailed reporting.
- Track leads from different sources
- Get reports on everything, every day
- Take a step closer to your revenue scource
You can track all the leads coming from contact forms on different landing pages in one place.
Our SEO Services
E-Commerce SEO
This Search Engine Optimization Service is geared for agressive SEO campaigns for highly competetive local, national, or global industries
Frequently Asked Questions
- Organic SEO does not depend on location. It is meant for websites that generate most of their revenue through the internet, or are just looking to reach a broader audience. If you’re running a national business or have an e-commerce store, this methodology is the best approach for you.
- Local SEO specifically targets local search results. That means that your target audience is close to your business and your website is meant to drive customers to a physical location. This is accomplished by several methods, which include using keywords relevant to your location, producing content that is relevant to your local area, building citations in directories and local niches, as well as reaching out to websites in the same area.
- On-page optimization is working on elements within a website that make it favorable in the eyes of a search engines. This involves structuring data on your website by developing content to be more search engine readable. This is achieved by optimizing the site to be more focused on certain topics you want to rank, and inserting markups and snippets that will be displayed in search results.
- Off-Page optimization covers SEO activities that do not include working with the actual website itself.
- At the core of off-page optimization is link building, which is done through different methods. This includes placing articles in relevant publications, reaching out to relevant blogs to carry articles, or building citations in powerful websites such as Yelp that points back to your site. All of these activities help increase and improve your business’ digital footprint.
- Your rankings are influenced by various Search Algorithms and it is not possible to completely manipulate or predict. We work by using as many as 200 search variables to make your business the most relevant result for a specific keyword or search query.
- We strive to provide the best custom tailored solutions to all of our clients. We encourage you to speak with your project manager to get a better understanding of when you can expect the results you’re looking for, and how we will help you achieve your goals.
- Generally, we recommend about six months to see favorable results. How quickly you rank depends on a variety of factors and how many are already present in your site from when we start your campaign.
- You can expect positive results every 6 months, however, traffic increases depend on your keywords, location, and other factors such as your site’s authority and age.
- Powerful websites can see results in as quickly as 60 days. Entirely new websites may take up to a year to see a large number of their terms show up in the top 3 search positions.
- We are able to work with almost any PHP-based platform, except for platforms that use Microsoft technology or Microsoft-powered websites. This is due to incompatibility between those sites and our servers. Our staff is trained with and experienced in WordPress. We offer our recommendations on WordPress websites.
- Development fees will apply when services on your site require development outside the scope of WordPress’ capabilities. Furthermore, implementation in native PHP, HTML, Drupal, Magento, Joomla, and other platforms may also not be included. To know if we cover implementation costs on those platforms, please consult your Project Manager.