
Frequently Asked Questions

- There are a lot of good reasons to use pay per click advertising. It’s measurable, faster than SEO, complementary to other marketing channels, and converts well. Like other marketing channels, PPC marketing has a learning curve. But once you get the hang of it, it becomes a highly cost-effective and reliable source of leads.
- SEO and PPC have their own advantages and features. In our experience, use of both of these in synergy works very well for any business which wants to generate traffic through search engines. But deciding on which one will be the primary source of traffic generation should be based on your business goals, and the services and products you are selling. Our PPC experts will be able to guide you in this decision once they analyze your company, the competition, and what type of keywords you will need to promote your site.
The primary differences between pay per click marketing and SEO are
- Paid campaigns can be launched quickly. Organic SEO can take months to show results.
- Paid searches focus on a large number of keywords. Organic SEO focuses on a few high-return keywords.
- Paid searches are easily measured. Tracking results on Organic SEO is more difficult (although we make it easier!).
- While your SEO campaign may be good, PPC complements SEO. You can use PPC Marketing to determine which keywords to target and align them with your SEO strategy accordingly.
- If you’re already at the top spot in organic searches, you can use Pay Per Click Marketing to further push out your competitors.