Why Do I Need SEO?
Search engine optimization (SEO) allows you to optimize your website and online content. This will help you reach your target audience where they are searching online.
Without SEO, it’s difficult for your target audience to find you online. This decreases the number of site visitors you have, and even decreases the number of conversions for your business. SEO helps propel your website to the top of search engine results pages, which makes your website stand out to users.
An SEO strategy is comprised of numerous tactics. These include keyword optimization, backlink building, and many more. The point of SEO is to make your site easily readable to search engines like Google, and create content that your audience will find useful. In doing so, your pages will rank highly in search engines.
What’s In The Report?
A great usability is synonymous to a great user experience. If you are able to
convey your experience on mobile and desktop and at the same time, with a good
loading speed, you are delivering the basics of a good usability
The security of your website will be audited. We’ll check for malware, SSL, and proper HTTPS redirection.
Our SEO check will evaluate key factors, such as site speed and URL. And we’ll take a look at your title, description, and heading tags to ensure that they are optimized to help you rank for the keyword or phrase you entered.
The SEO check will also include a page and root domain link analysis that details the number and quality of your inbound and outbound links. We’ll also analyze the image and copy on your pages to make sure that each element contributes to your SEO efforts. Finally, our SEO scan will test the mobile-friendliness of your website and provide you with a mobile analysis report that will help you enhance the experience of mobile users on your website.
After analyzing the technical elements of your site, we will also perform a social analysis on it. It will detail the number of domain shares on LinkedIn, Facebook, and Google+. We’ll also check for the presence of social media buttons, and links to your blog.
Organic Traffic Analysis
We’ll check both on-page and off-page SEO. From analyzing your link structure, your sitemap and robots.txt, to incoming backlink and citation, and more!
Paid Traffic Analysis
We’ll perform an analysis on PPC traffic coming to your website from various search engines and social networks.