Why Reputation Management Is More Important Than Ever
Regardless of the channel through which your potential customers discover your business, they will at some point want to know about other people’s experience with your business.
All it takes is a simple search. What they discover will determine if they become your customers.
Your Online Reputation Starts When You Build Your Online Presence
People can talk about your business anywhere. But when you start building an online presence, the value of a well-managed reputation increases. This is due, in part, to increased visibility.
Why do we optimize our websites? Because we want them to rank higher in the search results which increases visibility.
Building an online presence accomplishes similar results starting with putting your business on major review sites as well as niche-specific review sites.
In fact, business pages on the major review sites have become microsites for businesses that manage them properly. Importantly, these sites have pertinent information for people who are looking to buy – information such as the address, phone number, and business hours.
If this information is incorrect, you risk losing potential customers that have a high likelihood of buying, based on the fact they are looking at reviews.
Your Potential Customers Are Reading Reviews Before They Make a Decision
According to a BrightLocal survey, 50% of respondents read online reviews regularly. For consumers looking to get the best deal and the highest quality of service, how else would they do this if it wasn’t online reviews?
In the digital age, word of mouth occurs through the number of stars. Though business owners know this, most businesses still fail at managing themselves online.
There are four main reasons why you might fail:
- You don’t leverage owned properties. You have claimed your listing but failed to do much more.
- You don’t reach out to customers. You have made your customers happy. Ask for a review!
- You don’t track what customers are saying. Know this: they are talking about you. Find out where.
- You don’t leverage the reviews you get. If you get reviews, this is social proof and you need to put those where people can see them.
Negative Reviews Have a Direct Impact on Your Business
Imagine a local search for anything. Front and center will be Google’s Local Pack taking up a lot of SERP real estate. The searcher sees reviews for your business and your competitor. What they see here will have a significant impact on where they spend their money.
If it’s a 3-star review for you, and 4-star review for your competitor, your chances don’t look great. You negate this by requesting reviews, something that can be done easily with our Reputation Management dashboard.
There are a ton of stats that back up the simple idea that people prefer businesses with a least 3.5 stars or more. There are no stats to suggest otherwise so why would you flounder with a terrible average rating?
How Reputation Management Grows Your Business
We are all familiar with at least one variation of the sales funnel. What we all may not know is that our reputation online can be a major factor in whether a potential customer progresses from on stage to the next.
- It’s not necessarily that more listings are better. Rather, it’s the relevancy of the websites that increase the visibility of your business. Furthermore, having accurate information and positive reviews helps you more effectively reach potential customers.
- Without positive reviews and consistent engagement, turning your leads into prospects is more difficult than necessary. The best website, the nicest office, the greatest pitch – all of these will be followed by a Google search which usually yields reviews for local businesses. What will your businesses’ potential customers see?
- Your happy customers are your brand ambassadors – if you’re savvy enough to use them that way. 7 out of 10 consumers will leave a review if asked. When they leave a glowing review about your business, that helps move people along the buyer’s journey at every stage.
How Does Infineca Help?
Build Your Presence
Where are your customers looking? We already know about the major review sites – Yelp, Google My Business, and Facebook. But what about the niche sites like Networx for contractors, or hg.org for lawyers. Finding the right sites, setting up the listing, and weeding out the sites that don’t bring value can be a lot of work.
Manage Your Reputation
Many businesses understand the importance of having a presence on review sites and therefore set up their profiles but then leave them to fend for themselves. Pay attention to what you build. Use the good reviews and learn from the bad reviews. With our Mentions tool, knowing what happens in conversations across the web is easy.
Promote Your Business Online
You probably don’t have a huge marketing budget. Therefore, it’s important to maximize your efforts where you can. With the right tool, like our reputation management software, you can do a lot with not much. Share positive reviews, build a referral system, and showcase their wonderful customer service.