What is Search Engine Optimization (SEO)?
All search engines (Google, Bing and Yahoo, etc.) have search results, where web pages are ranked and shown to you based on what the search engine considers most relevant. Search engines do not charge for this, as they would with paid search ads (PPC).
SEO is a marketing strategy with the goal of growing visibility in organic search engine results. SEO includes both creative and technical elements used to drive traffic, improve rankings, and increase visibility in search engines. There are multiple factrors to SEO. From the words you put on your web page, to the way other websites link to you thorough the internet. Sometimes, SEO is just a matter of making sure your site is made in a way that search engines understand.
Search Engine Optimization isn’t just about building websites that search engines can understand. It’s also about making your site better for the people visiting it, too.
We’ve made a guide designed to explain many areas of SEO. We will explain how you can discover the keywords (terms and phrases people search for) that lead visitors to your webpage, how to make your site friendly to search engines, and how to build links which help market the unique value of your website. If all of this confuses you, don’t worry. You’re are not alone, and Infineca offers a service to help.
Why do I need SEO?
A large portion of web traffic is driven by major search engines (Like Google, Bing, and Yahoo!). Although some of your traffic will come from different sources (Such as social media), search engines are the primary method of navigation for most Internet users. This stands true whether your site provides services, content, information, products, or anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries carry great value. They are the words that people type into the box. Reports show that traffic received from search engines can make or break an businesses success. Targeted traffic to a website can provide exposure, publicity, and revenue like no other marketing channel. Investing in SEO can have higher rate of return, compared to other types of promotion or marketing..
Why can’t the search engines figure out my site without SEO?
While Search engines are smart, they still sometimes need help. Major search engines are constantly improving their technology to crawl the web more efficiently and return better results to users. However, there is a limit to how search engines can operate. The right SEO strategy can give you thousands of visitors. However, the wrong moves can hide or bury your site deep in the search results where you won’t be found.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Can I do SEO for myself?
SEO is complicated, but most people should understand the basics. Even a small amount of knowledge can make a big difference. Free SEO guides are widely available on the internet, including in guides like this. This guide will help you learn your questions about ” What is Search Engine Optimization “. And combined with some practice, you will be well on your way to getting started.
Depending on your time commitment and the complexity of your website(s), your sucess will only be limited by your willingness to learn. You may, however, decide you need an expert team to handle things for you. Firms that practice SEO (Like us!) can help, leaving us with the heavy lifting while you focus on your business.
How much of this guide do I need to read to learn about what is seo?
If you are serious about improving search traffic and are unfamiliar with What Is Search Engine Optimization, we recommend reading our PDF completely. We’ve tried to make it as easy as possible to understand. You’ll receive a printable PDF version, and many resources on other sites and pages that will also help you out.