What Is Pay Per Click Advertising? (Or PPC)
Have you ever noticed that when you search for something on Google, you’ll see listings with a little icon on them that say “Ad”? If so, you’ve already seen companies utilize pay per click advertising (Or PPC Advertising) to drive traffic to their websites.
What Is PPC?
PPC, or Pay Per Click, is a service offered by search engines where you set up an advertisement, and it is shown at the top of Search Engine Results Pages (Or SERP).
As implied by the name, you only pay for each click they receive on your ad.
How Does Pay Per Click Advertising Work?
In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.
Pay-Per-Click Advertising: Keywords
Ad Auction is a bidding system. Advertisers bid on terms, that when searched for, will display their ads. These search terms are known as keywords.
For example, let’s say that your business sells camping equipment. Someone who wants to buy a new sleeping bag, portable stove, or tent might search the keyword “camping equipment” in google to find websites selling these items.
When user submits their search query, Google will perform complex calculations that the Ad Auction is based upon. Ad Auction will then determine which ads are displayed, in which order, and by which advertiser.
Actionable Insight into Your Pay-Per-Click Advertising Campaigns
Although the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay abreast of developments to Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.
This is where Infineca can help.
Infineca offers a PPC service for you to utilize to ensure that your ads are optimized for the proper keywords. We’ll examine your business goals, and come up with a PPC plan for your business.
We hope you learned about “What Is Pay Per Click Advertising” today.
Thank you for reading!