It’s tough to filter through the noise on a popular social media platform like Twitter. There are roughly 500 million tweets sent each day, so even when you are actively promoting content, it can easily go unnoticed by your target audience. The overall performance and ROI of promoted content on Twitter often falls short of digital marketers’…
The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five? The evisceration of Thuggy-D caused digital and traditional media alike to celebrate Wendy’s victory in this “Twitter beef” including an entire segment on Anderson Cooper that played like a Jimmy Fallon bit, if Fallon…
Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits. Having an active following on Twitter isn’t just about prestige, and followers aren’t just numbers. Twitter…
For years, almost every content marketing guru and expert has harped on about how longer articles are our industry’s gold standard. The more words you write, the more comprehensive your posts will be, and the more your audience will take away from your content. But while longer articles can rank higher on Google and generate more…
Late in 2017, Twitter updated the character limit on its tweets. The popular social media platform increased the number of characters for users from 140 to 280 – a move that is both criticized and praised by Twitter’s loyal following. Over a year later, this change has us wondering – are the extra 140 characters…
