Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails.“But Carly, SEO is basic stuff,” you may say. “I know about optimizing for Google, writing meta descriptions, keywords, yadda…
SEO Statistics for 2020 In 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%. Google has received nearly 2.3 trillion searches this year. Of the billions of searches that happen on a given day, 15% of daily…
Take a moment to think about all the small businesses you have run across on social media. So, did you come up with a lot? You should have! Nearly 96 percent of small businesses have used social media to market their business. On top of this, social media has grown to be the most utilized…
6 Digital Marketing Tips Every Entrepreneur Needs to Know Being an entrepreneur is probably the toughest professional role in the world. Besides the resources you spend (time, money, energy), you are also influencing other people’s lives. You do that through your products and services that are delivered to customers, but also through your leadership style.…
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list…
