Both business owners and digital marketers have a lot on their plates. Maintaining a steady Google presence alone is enough of a task to take up most of your time. But what about tuning into what your customers have to say? In other words, how do you keep track of the conversations around your company…
81% of the entire US is online. We’re clicking like, favorite, comment every day. Some of us for hours a day. Because of the diversity of that audience, social media trends are changing rapidly. As a social media professional you know what works today may not work as soon as a month from now. Here…
Long gone are the days when social media was just about posting your vacation photos or letting friends know what you were having for lunch. Today, social media has become a vital business tool that entrepreneurs can’t afford to ignore. Social media is everywhere. We use it to make buying decisions, to stay in touch…
So your business has taken the plunge into social media. You have a Facebook page and are actively tweeting and blogging. Best of all: You’ve got a growing list of social media followers. But are those fans buying your products? What can you do to help convert them into loyal customers? Here are six tips…
The 20 digital marketing tips outlined below will dramatically increase your chances for succeeding online. The list is by no means complete but it’s a good starting point for beginners to digital marketing. What is Digital Marketing? Before digging right into the tips for online marketing success, let me first explain what is digital marketing for those…
Building an effective marketing strategy takes time and commitment, but you don’t have to be a marketing genius to see positive results. Whether you’re new to online marketing or are simply trying to improve results, use the following tips to help you get on the right track with your marketing strategy. Test Your Website The…
Take a moment to think about all the small businesses you have run across on social media. So, did you come up with a lot? You should have! Nearly 96 percent of small businesses have used social media to market their business. On top of this, social media has grown to be the most utilized…
Digital marketing has exploded, making it easier to reach potential customers in a way that they enjoy. As Internet advertising has gone mainstream the types of online marketing at your fingertips have expanded exponentially. This variety means that virtually every kind of business can reach any audience through the Internet. There’s something for everyone. It also means…
Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when…
It’s tough to filter through the noise on a popular social media platform like Twitter. There are roughly 500 million tweets sent each day, so even when you are actively promoting content, it can easily go unnoticed by your target audience. The overall performance and ROI of promoted content on Twitter often falls short of digital marketers’…
