Digital marketing has exploded, making it easier to reach potential customers in a way that they enjoy. As Internet advertising has gone mainstream the types of online marketing at your fingertips have expanded exponentially. This variety means that virtually every kind of business can reach any audience through the Internet. There’s something for everyone. It also means…
Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when…
It’s tough to filter through the noise on a popular social media platform like Twitter. There are roughly 500 million tweets sent each day, so even when you are actively promoting content, it can easily go unnoticed by your target audience. The overall performance and ROI of promoted content on Twitter often falls short of digital marketers’…
If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently…
The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five? The evisceration of Thuggy-D caused digital and traditional media alike to celebrate Wendy’s victory in this “Twitter beef” including an entire segment on Anderson Cooper that played like a Jimmy Fallon bit, if Fallon…
Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions? Yeah. Don’t do that. (Kim Kardashian, I’m looking at you.) When should you use Instagram’s slideshow? When the answer to…
The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different things to…
Looking to grow your business online without a lot of money? If you are just starting a business, then you cannot afford to waste money. In this article, we will share practical tips on how to grow your business on a small budget. Our goal is to help you compete with the big guys without…
Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your digital marketing. As a local or small business owner, taking advantage of digital marketing is key to success. The barriers of entry into the marketplace are minimized when compared to…
Social media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That number represents more than 42% of…
