Building an effective marketing strategy takes time and commitment, but you don’t have to be a marketing genius to see positive results. Whether you’re new to online marketing or are simply trying to improve results, use the following tips to help you get on the right track with your marketing strategy. Test Your Website The…
Take a moment to think about all the small businesses you have run across on social media. So, did you come up with a lot? You should have! Nearly 96 percent of small businesses have used social media to market their business. On top of this, social media has grown to be the most utilized…
Digital marketing has exploded, making it easier to reach potential customers in a way that they enjoy. As Internet advertising has gone mainstream the types of online marketing at your fingertips have expanded exponentially. This variety means that virtually every kind of business can reach any audience through the Internet. There’s something for everyone. It also means…
Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when…
It’s tough to filter through the noise on a popular social media platform like Twitter. There are roughly 500 million tweets sent each day, so even when you are actively promoting content, it can easily go unnoticed by your target audience. The overall performance and ROI of promoted content on Twitter often falls short of digital marketers’…
If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently…
The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five? The evisceration of Thuggy-D caused digital and traditional media alike to celebrate Wendy’s victory in this “Twitter beef” including an entire segment on Anderson Cooper that played like a Jimmy Fallon bit, if Fallon…
Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions? Yeah. Don’t do that. (Kim Kardashian, I’m looking at you.) When should you use Instagram’s slideshow? When the answer to…
The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different things to…
Looking to grow your business online without a lot of money? If you are just starting a business, then you cannot afford to waste money. In this article, we will share practical tips on how to grow your business on a small budget. Our goal is to help you compete with the big guys without…
