It’s tough to filter through the noise on a popular social media platform like Twitter. There are roughly 500 million tweets sent each day, so even when you are actively promoting content, it can easily go unnoticed by your target audience. The overall performance and ROI of promoted content on Twitter often falls short of digital marketers’…
2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks. I strongly encourage you to download the entire report, as there…
Welcome to the 21st century, where self-driving cars are no longer a distant sci-fi fantasy, kids have smartphones in pre-school, and to have a successful business, you HAVE to be on social media! Whether you have a social media expert on staff or outsource to an agency, social media marketing is vital to the success…
When supporters search for your business on Google, you want them to see the best possible results on page one. Part of this includes making sure your website profile is up to date, including your social media profiles. Google recently published instructions for adding code to your business’s website so that your social media profiles will appear in…
Digital Don’ts – Avoiding Digital Marketing Gimmicks Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital…
Social Media is an emerging trend that provides a variety of advantages for its users, whether for personal or entrepreneurial purposes. In the past decade, we have seen the transformation of social media from a mere avenue and scheme for personal expression and strengthening individual associations to what it is today: a cost-effective and far-reaching…
Do you wonder about the competitors you might have online? Do you worry that it’ll be harder to succeed? The presence of other businesses in your niche doesn’t mean your business won’t make it. In fact, healthy competition means there’s a market for what you plan to offer. The key to helping your business hold…
You’ve got a business or a portfolio of creative projects and you’re doing fine on social media. Do you even need to think about building a website? Yes, and not just because our business is hosting websites. There’s a long list of ways a website can help your business or creative empire-building, even if you have…
Everybody knows and is on social media. If one isn’t, then he would be so behind the time. We see and hear social media everywhere that it has become a very essential part of our every waking moment. And since everyone is all eyes on social media, it has become a very good and affordable…
In the field of online marketing, we have a thing called influencer marketing that is going up the scales so fast in efficiently building awareness for any brand. Influencer marketing refers to utilizing a key individual’s credibility and influence in a given field to increase brand awareness and sales by tapping on the influencer’s following as possible…
