Avoiding Digital Marketing Gimmicks

Digital Don’ts – Avoiding Digital Marketing Gimmicks Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital…

How To Target Social Media Influencers To Build Brand Engagement

How To Target Social Media Influencers To Build Brand Engagement

In the field of online marketing, we have a thing called influencer marketing that is going up the scales so fast in efficiently building awareness for any brand. Influencer marketing refers to utilizing a key individual’s credibility and influence in a given field to increase brand awareness and sales by tapping on the influencer’s following as possible…