It’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of this year. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in more detail at some of the specific trends to look…
Ever since AMP was launched it’s been surrounded by controversy and confusion. It promised faster pages and better rankings but demanded radical mobile optimization. And while there was a large number of early adopters, most developers remained skeptical. Fast forward three years and AMP is still here. But is it time to give it another…
Search Engine Optimization (SEO) is one of the most important things to know about driving more traffic to your website, and has become an integral part of many branding strategies over the past few years. It’s no secret that a website and its brand rely on visibility to succeed, and in order to properly get…
There’s a multitude of details about how to rank higher in search engines. There are probably thousands of different ranking factors and we can’t pretend to know all of them. But with SEO, it’s not really how much you need to know that makes getting a higher search engine ranking challenging – it’s how fast…
Without question, it is vital that brands attain relevance. One of the best ways to attain relevance in online marketing is by creating significant website content. Brand relevance can also be attained by using specific keywords that will boost your ranking in the search engine. After all, the higher your site is listed on search engine result…
