There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogether. However, the fact of the matter is, social media marketing is…
When supporters search for your business on Google, you want them to see the best possible results on page one. Part of this includes making sure your website profile is up to date, including your social media profiles. Google recently published instructions for adding code to your business’s website so that your social media profiles will appear in…
Google said Monday it will close the consumer version of its online search functionality sooner than originally planned due to the discovery of a new software bug. The Google Search will close in April — four months earlier than planned — and the internet giant will focus on operating a version tailored for businesses, according…
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves the…
When you hear people discussing ongoing SEO content, there’s a good chance they’re talking about blogs. In fact, blogging is such a fundamental part of inbound marketing best practice that, at this point, it’s scarcely worth disputing. There are plenty of good reasons for this, but the most important is SEO. Google likes websites that…
Set yourself up for success. They say if you can measure something, you can improve it. In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO…
Chapter 6: Link Building & Establishing Authority Turn up the volume. You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be…
Chapter 5: Technical Optimization Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too! You don’t need to have…
Chapter 4: On-Page Optimization Use your research to craft your message. Now that you know how your target market is searching, it’s time to dive into on-page optimization, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which…
Chapter 3: Keyword Research Understand what your audience wants to find. Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding…
