ouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic. For example, last year, YouTube, according to Searchmetrics data, was the second most…
es, it’s true there are some cheap SEO tactics you can try for your business. You see, every business owner knows the importance and popularity of Google. It’s one of the most used web based tools on the planet and its influence continues to grow as more and more people use it for everything. Right…
Digital marketing has exploded, making it easier to reach potential customers in a way that they enjoy. As Internet advertising has gone mainstream the types of online marketing at your fingertips have expanded exponentially. This variety means that virtually every kind of business can reach any audience through the Internet. There’s something for everyone. It also means…
Do you want to know one of the BEST ways to increase long-term revenue for your business? Reputation, according to a World Economic Forum study, is directly responsible for more than 25% on average of a business’s market value. In 2015, Apple hit the top end of this average when its corporate reputation contributed approximately…
Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after its introduction, Google today announced…
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing on one aspect too much and forgetting the others. Good content marketing utilizes…
The truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your metadata from your messaging, but you don’t need to…
There’s a multitude of details about how to rank higher in search engines. There are probably thousands of different ranking factors and we can’t pretend to know all of them. But with SEO, it’s not really how much you need to know that makes getting a higher search engine ranking challenging – it’s how fast…
What do we do when we’re onboarding a new SEO client looking for lead generation? Among the many discovery questions we ask as we try to better understand our client’s business, we usually ask them, “What makes a lead a good lead?” That is, what are the qualities that make a potential customer more likely…
You’ve got a great idea for a business, you’ve got everything in place including your logo and now you need to find your customers. You could offer the best products or services in the world, but that alone won’t help if your potential customers can’t find you – so you need a great marketing strategy to match. Here’s our list…
