Are We Making SEO Too Complicated?

Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content…

SEO: Covering the Basics

Search Engine Optimization (SEO) is one of the most important things to know about driving more traffic to your website, and has become an integral part of many branding strategies over the past few years. It’s no secret that a website and its brand rely on visibility to succeed, and in order to properly get…