Imagine checking the ranking report and your website’s positions have suddenly taken a nosedive. Years of hard work gone in a day. What would you do? Well, the first thing to do is not to panic — a sudden drop in rankings is not an unusual thing and has been experienced by most websites. The…
Customers have been accustomed to modes of communication with businesses that often require a lot of manual effort: filling a contact us form, dialing a toll free customer service number and then waiting for a customer service rep, etc. This is where voice-enabled technology can make this process frictionless. Here are three key reasons why a voice-first strategy…
es, it’s true there are some cheap SEO tactics you can try for your business. You see, every business owner knows the importance and popularity of Google. It’s one of the most used web based tools on the planet and its influence continues to grow as more and more people use it for everything. Right…
More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Facebook’s search ads were first rolled out to a select number of businesses in the US in December. Now, it appears a greater number of advertisers are seeing ‘Facebook search’ show up as a placement option when…
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing on one aspect too much and forgetting the others. Good content marketing utilizes…
“How do I optmize our content for voice search?” is a question we are beginning to receive more and more from our clients. Why optimize content for voice search? Here are three statistics that explain this shift and why we are going hard into voice-optimized content for our clients: 50% of all searches will be…
Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by…
