It doesn’t matter how good you are—some customers will be unhappy. If you’re lucky, they’ll complain. That may sound odd, but remember that 95 percent of dissatisfied customers never complain in a way you can find it. So the five percent that do complain are doing you a favor, for two reasons: They tell you where…
Increase online sales. It’s the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is. Fortunately, there are dozens of ways…
Have you struggled with trying to find new leads and clients in your business? Perhaps you’ve heard that LinkedIn can be effective yet you wonder why it’s not working for you. You are not alone. This is a problem faced by many businesses. This problem can be further compounded by the amount of time that…
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world. How does…
Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a scrunched-up facial expression. “That’s only because customers don’t know how much better we…
3 Ways Digital Marketing Can Help Your Business In the world we live in today, people grew more accustomed to spending a huge portion of their time, online. Regardless of the purpose – whether it be shopping, researching, doing business, working, reading, or just plainly wasting time. People can’t seem to get enough of the…