The Data Behind Incrementality On Amazon

The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure. Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it…

6 Ways To Influence Perceived Value

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns. Try charm pricing — with caution You’re undoubtedly aware of charm pricing — the oldest pricing tactic in…

25 Ways to Increase Online Sales

25 Ways to Increase Online Sales

Increase online sales. It’s the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is. Fortunately, there are dozens of ways…