Marketers Underestimate The Role Of Creativity In Effectiveness

New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. Marketers are underestimating the importance of factors including creativity and brand size, and overestimating the role of brand versus performance and multimedia when…

Advanced Linkbuilding: How to Find The Best Publishers and Writers to Pitch

In my last post, I explained how to get backlinks. In this post, I’ll be showing how to reach out to to prominent writers and news publications. Understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys…