1.87 hours — that’s median length of time it takes for someone to respond to an email, and for every hour that goes by where you don’t receive a response, the chances of getting a reply drop quickly. In a perfect world, everyone would open your emails immediately and reply within seconds. Unfortunately, real life has…
81% of the entire US is online. We’re clicking like, favorite, comment every day. Some of us for hours a day. Because of the diversity of that audience, social media trends are changing rapidly. As a social media professional you know what works today may not work as soon as a month from now. Here…
Long gone are the days when social media was just about posting your vacation photos or letting friends know what you were having for lunch. Today, social media has become a vital business tool that entrepreneurs can’t afford to ignore. Social media is everywhere. We use it to make buying decisions, to stay in touch…
So your business has taken the plunge into social media. You have a Facebook page and are actively tweeting and blogging. Best of all: You’ve got a growing list of social media followers. But are those fans buying your products? What can you do to help convert them into loyal customers? Here are six tips…
The 20 digital marketing tips outlined below will dramatically increase your chances for succeeding online. The list is by no means complete but it’s a good starting point for beginners to digital marketing. What is Digital Marketing? Before digging right into the tips for online marketing success, let me first explain what is digital marketing for those…
In this post I’m going to show you how to get more views on YouTube. Let’s dive right in. 1. Use “BOGY” Thumbnails 2. Copy This Proven Video Description Template 3. Alternate Playlist Layouts 4. Boost Your Video Title CTR 5. Get More “Suggested Video” Views 6. Use The “MVC Formula” For Video Tags 7.…
Welcome to the 21st century, where self-driving cars are no longer a distant sci-fi fantasy, kids have smartphones in pre-school, and to have a successful business, you HAVE to be on social media! Whether you have a social media expert on staff or outsource to an agency, social media marketing is vital to the success…
Your brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…
In my last post, I explained how to get backlinks. In this post, I’ll be showing how to reach out to to prominent writers and news publications. Understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys…
