Welcome to the 21st century, where self-driving cars are no longer a distant sci-fi fantasy, kids have smartphones in pre-school, and to have a successful business, you HAVE to be on social media! Whether you have a social media expert on staff or outsource to an agency, social media marketing is vital to the success…
Your brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…
In my last post, I explained how to get backlinks. In this post, I’ll be showing how to reach out to to prominent writers and news publications. Understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys…