Building Customer Engagement

Whether your business is in financial services, travel and tourism, retail and e-commerce, or software applications, your product and engineering teams know that transactional email is crucial to the customer experience. Unfortunately, that doesn’t mean they treat them as a priority, often preferring to think of them as set-and-forget emails that, once created, they hope…

From Purchase to Promotion: Using Online Communities To Inspire Brand Loyalty

CX IS THE ONLY GAME LEFT IN TOWN Today’s fastest growing companies are thinking strategically about every single customer touch point — from pre-purchase to post-purchase to longer-term loyalty — and this enhanced focus is bearing positive results in the marketplace: 81 percent of companies with strong CX capabilities continually outperform their competition (Peppers &…