Have you struggled with trying to find new leads and clients in your business? Perhaps you’ve heard that LinkedIn can be effective yet you wonder why it’s not working for you. You are not alone. This is a problem faced by many businesses. This problem can be further compounded by the amount of time that…
LinkedIn is all about making connections, from individuals you know personally to individuals you wish you knew. With the platform now topping half a billion users in more than 200 countries, it’s the clear leader among social media for connecting with B2B prospects, potential hires and business partners. Even as the outright leader among social media channels when…
LinkedIn has been established as a popular B2B networking channel for some years now – and in 2019 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a…