LinkedIn is the most professional of the social media networking websites. It is used by over 135 million professionals worldwide, and is a great tool for making business to business connections. Unfortunately, many companies underestimate its digital marketing power; but because of its wide use in the professional world, LinkedIn should be a big part…
Living in the age of Internet should have made people’s lives easier. Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy. However I am not going to talk about the fact that mankind would rather browse…
We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay…
Have you struggled with trying to find new leads and clients in your business? Perhaps you’ve heard that LinkedIn can be effective yet you wonder why it’s not working for you. You are not alone. This is a problem faced by many businesses. This problem can be further compounded by the amount of time that…
LinkedIn is all about making connections, from individuals you know personally to individuals you wish you knew. With the platform now topping half a billion users in more than 200 countries, it’s the clear leader among social media for connecting with B2B prospects, potential hires and business partners. Even as the outright leader among social media channels when…
LinkedIn has been established as a popular B2B networking channel for some years now – and in 2019 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a…
