Plans That Your Customers Will Love You’ve rounded up loads of email addresses. People are feeling warm and cozy in your welcome workflow. And now, it’s time to light all the burners in preparation for Black Friday and Cyber Monday. What do you have planned beyond your first hellos before the holidays? This chapter is…
The most important part of your holiday selling campaign isn’t the goods donning your digital shelves or whether or not you offer 2-day shipping. The truth is, your products or deals just won’t matter unless you find people to share it all with. But how can you turn passive passersby into curious customers? Now that…
Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if…
The pressure to acquire and retain users is high—to put it mildly. When you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, Service offerings have unique character. As technical infrastructure gets standardized and integrations become easier, more and more tools…
If you spend $1,000 on a lead gen campaign and get 250 leads, that’s a cost per lead of $4, right? So wrong. And, yeah, I know what you’re thinking: “That’s a clickbait title.” Thing is, not only is it completely true, but the impact of this mistake is countless ROI calculations that are totally…
We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay…
What do we do when we’re onboarding a new SEO client looking for lead generation? Among the many discovery questions we ask as we try to better understand our client’s business, we usually ask them, “What makes a lead a good lead?” That is, what are the qualities that make a potential customer more likely…
If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. Having said this, executing content…
