2019 has been another important year for influencer marketing, as more and more brands wake up to the advantages of using influencer marketing to connect with their customers and drive business. According to a recent study, the spend on influencer marketing is expected to reach $15 billion by 2022. The combination of an increasingly sophisticated…
It’s tough to filter through the noise on a popular social media platform like Twitter. There are roughly 500 million tweets sent each day, so even when you are actively promoting content, it can easily go unnoticed by your target audience. The overall performance and ROI of promoted content on Twitter often falls short of digital marketers’…
How To Build an Instagram Following For Your Small Business Growing a small business and taking it to the next level is what every entrepreneur strives for. There are many digital marketing tools that help you achieve this goal, Instagram being one of them. Over the years, Instagram has proven to be a powerful visual…
The Rise of Influencers Social media networks such as Facebook, Instagram, Twitter, and YouTube have launched the careers of thousands of influencers and social media personalities. These modern stars have landed book deals, Netflix shows, lead television and movie roles, and have started initiatives outside of the social media realm. All the while, amassing millions…
Almost 80% of brands say they dedicated budget this year to influencer marketing, according to Relatable’s 2019 State of Influencer Marketing Report. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone. While these statistics clearly show the growth in influencer marketing, they do not tell us whether it’s…
Today’s salespeople — and especially account-based salespeople — need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision…
10 Tips To Make You More Influential In Digital Marketing Today’s consumers, nearly 80% according to Google, rely on the information they get on the web to choose a local business. So how do you ensure that these consumers find and choose your business instead of your competitor business? Use a mix of the following…
