Almost 80% of brands say they dedicated budget this year to influencer marketing, according to Relatable’s 2019 State of Influencer Marketing Report. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone. While these statistics clearly show the growth in influencer marketing, they do not tell us whether it’s…
Today’s salespeople — and especially account-based salespeople — need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision…
10 Tips To Make You More Influential In Digital Marketing Today’s consumers, nearly 80% according to Google, rely on the information they get on the web to choose a local business. So how do you ensure that these consumers find and choose your business instead of your competitor business? Use a mix of the following…