How to Identify Gatekeepers, Decision Makers, Influencers, & Blockers

How to Identify Gatekeepers, Decision Makers, Influencers, & Blockers

Today’s salespeople — and especially¬†account-based salespeople¬†— need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision…