Building Customer Engagement

Whether your business is in financial services, travel and tourism, retail and e-commerce, or software applications, your product and engineering teams know that transactional email is crucial to the customer experience. Unfortunately, that doesn’t mean they treat them as a priority, often preferring to think of them as set-and-forget emails that, once created, they hope…

How to Grow Your Email List

Growing your email list and getting your readers to opt-in is getting harder and harder these days. With web users growing more overwhelmed with content being served to them from all over the world, they have less time to pause and read closely. And they are even less willing to become your regular readers and…