1.87 hours — that’s median length of time it takes for someone to respond to an email, and for every hour that goes by where you don’t receive a response, the chances of getting a reply drop quickly. In a perfect world, everyone would open your emails immediately and reply within seconds. Unfortunately, real life has…
Whether your business is in financial services, travel and tourism, retail and e-commerce, or software applications, your product and engineering teams know that transactional email is crucial to the customer experience. Unfortunately, that doesn’t mean they treat them as a priority, often preferring to think of them as set-and-forget emails that, once created, they hope…
Living in the age of Internet should have made people’s lives easier. Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy. However I am not going to talk about the fact that mankind would rather browse…
These days, a free and open web has become an important resource for people and businesses around the world. In this objective, advertising plays an important role in ensuring that you have access to accurate, quality information online. But bad advertising systems can ruin the online experience for everyone. They promote illegal products and unrealistic…
Every business has goals to meet, and yours is no different. The goal could be generating more leads, building a stronger brand, getting more sales or all of the above. Digital marketing can help you meet your business goals, as long as you choose the right channels. Today, we’re specifically going to focus on giving…
You’ve got a great idea for a business, you’ve got everything in place including your logo and now you need to find your customers. You could offer the best products or services in the world, but that alone won’t help if your potential customers can’t find you – so you need a great marketing strategy to match. Here’s our list…
Growing your email list and getting your readers to opt-in is getting harder and harder these days. With web users growing more overwhelmed with content being served to them from all over the world, they have less time to pause and read closely. And they are even less willing to become your regular readers and…
Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy. However, the role of location and the impact this can have on a decision to purchase isn’t just a consideration in the property sector.…
Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your digital marketing. As a local or small business owner, taking advantage of digital marketing is key to success. The barriers of entry into the marketplace are minimized when compared to…
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to…
