LinkedIn is the most professional of the social media networking websites. It is used by over 135 million professionals worldwide, and is a great tool for making business to business connections. Unfortunately, many companies underestimate its digital marketing power; but because of its wide use in the professional world, LinkedIn should be a big part…
In mindful practices like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones. The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective. The…
It’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of this year. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in more detail at some of the specific trends to look…
These days, a free and open web has become an important resource for people and businesses around the world. In this objective, advertising plays an important role in ensuring that you have access to accurate, quality information online. But bad advertising systems can ruin the online experience for everyone. They promote illegal products and unrealistic…
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way…
6 Digital Marketing Tips Every Entrepreneur Needs to Know Being an entrepreneur is probably the toughest professional role in the world. Besides the resources you spend (time, money, energy), you are also influencing other people’s lives. You do that through your products and services that are delivered to customers, but also through your leadership style.…
Looking to grow your business online without a lot of money? If you are just starting a business, then you cannot afford to waste money. In this article, we will share practical tips on how to grow your business on a small budget. Our goal is to help you compete with the big guys without…
In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After all, Trump’s Twitter account, @RealDonaldTrump, has over 52 million followers, making him the number one followed…
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world. How does…
If your small business is ready to take the dive into digital marketing, you’ve come to the right place. Our ten-point checklist provides the framework and necessary steps to launch a successful digital marketing strategy for any company. With this checklist, your business is primed to launch a successful online presence. Design or refine your…
