All businesses need clients in order to have something to smile about. And that’s why you need the best dental marketing strategies for yours. One great thing that you have going for you is that there is always a need for dental services, regardless of location. The demand will always be there. Now the trick…
If you’re running a brick-and-mortar business in your local community, it’s important that you optimize your site for local search results. If you fail to practice due diligence when it comes to local SEO, you’re going to lose market share to competitors who take it seriously. You might even endanger your own livelihood. In this…
Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify a target market that will…
Digital content marketing has been growing fast for the past decade. Every major brand is online now, trying to engage more and more customers with their content, and for a good reason. Content marketing was long known for its (comparatively) lower up-front costs and diverse long-term benefits. As a result, content marketing has become the…
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list…
Amplify 1-on-1 Connections with Email Marketing Think about it. When you send an email, you reach your audience in one of the most personalized ways possible. Our email inboxes are literally in the palms of our hands. We’re glued to email at work, after work, first thing in the morning, and right before bed. It’s…
Find Customers With PPC Advertising PPC marketing is something you’ve probably come across in some form or another. The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the United States economy. Holy smokes. That’s a lot of spend. The numbers alone tell…
Conversion Optimization Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they complete their first transactions?…
25 Ways To Increase Website Traffic Many brands are focusing all their efforts on getting higher conversion rates. Don’t get me wrong. That’s extremely important for the success of your company. For the most part, conversions ultimately translate to dollars. They encourage sales and contribute to your bottom line. But before people can convert, they need to find your…
How to Tell Your Brand’s Story Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive…
