These days, a free and open web has become an important resource for people and businesses around the world. In this objective, advertising plays an important role in ensuring that you have access to accurate, quality information online. But bad advertising systems can ruin the online experience for everyone. They promote illegal products and unrealistic…
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way…
6 Digital Marketing Tips Every Entrepreneur Needs to Know Being an entrepreneur is probably the toughest professional role in the world. Besides the resources you spend (time, money, energy), you are also influencing other people’s lives. You do that through your products and services that are delivered to customers, but also through your leadership style.…
Looking to grow your business online without a lot of money? If you are just starting a business, then you cannot afford to waste money. In this article, we will share practical tips on how to grow your business on a small budget. Our goal is to help you compete with the big guys without…
In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After all, Trump’s Twitter account, @RealDonaldTrump, has over 52 million followers, making him the number one followed…
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world. How does…
If your small business is ready to take the dive into digital marketing, you’ve come to the right place. Our ten-point checklist provides the framework and necessary steps to launch a successful digital marketing strategy for any company. With this checklist, your business is primed to launch a successful online presence. Design or refine your…
All businesses need clients in order to have something to smile about. And that’s why you need the best dental marketing strategies for yours. One great thing that you have going for you is that there is always a need for dental services, regardless of location. The demand will always be there. Now the trick…
If you’re running a brick-and-mortar business in your local community, it’s important that you optimize your site for local search results. If you fail to practice due diligence when it comes to local SEO, you’re going to lose market share to competitors who take it seriously. You might even endanger your own livelihood. In this…
Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify a target market that will…
