Digital Don’ts – Avoiding Digital Marketing Gimmicks Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital…
In marketing, your content should aim to get into the ‘mind’s eye’ of the reader; helping them visualize a problem, an object, event, or situation without the thing being present to the senses. Creating a believable, emotional, or fantastical image in the mind of the reader is what defines great literature. It’s also what can…
The term artificial intelligence is now applied to such a wide range of applications these days, it’s difficult to know what AI truly is. We hear that Google is using AI in search, Facebook uses it for facial recognition and Netflix is using AI to ‘conquer the world‘. These examples are all very interesting, but they do leave…
The advent of online marketing was a fascination for people then. It was something really new and phenomenal that almost everyone wanted in. The first ever internet was sold in 1993 while the first banner ad was bought by AT&T in 1994. In 1995, the world’s internet users and online marketers increased to a whopping…
3 Ways Digital Marketing Can Help Your Business In the world we live in today, people grew more accustomed to spending a huge portion of their time, online. Regardless of the purpose – whether it be shopping, researching, doing business, working, reading, or just plainly wasting time. People can’t seem to get enough of the…
A brilliant business starts as a simple and vague idea in the mind of a person. After some research and dedication, the idea will be formed into a plan and eventually, will become a prosperous source of income. Indeed, starting a business is fun and exciting; but together with this positive anxiety is the possibility…
10 Tips To Make You More Influential In Digital Marketing Today’s consumers, nearly 80% according to Google, rely on the information they get on the web to choose a local business. So how do you ensure that these consumers find and choose your business instead of your competitor business? Use a mix of the following…
Success in business is not determined by who gets more customers at the onset. Gathering the most number of customers when you are starting up your business does not automatically translate to profits. While you may earn more at the start, it is more important to improve the status and condition of your business in…
