The most important part of your holiday selling campaign isn’t the goods donning your digital shelves or whether or not you offer 2-day shipping. The truth is, your products or deals just won’t matter unless you find people to share it all with. But how can you turn passive passersby into curious customers? Now that…
If you’ve performed a content audit for a website that is older than a decade (or even five years), you may have unearthed the remnants of a very different initial content marketing strategy. Blog post topics overlap, 200- and 300-word articles fill the resource section, the once-rushed landing page now sits with its original 100…
If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently…
If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. Having said this, executing content…
Social media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That number represents more than 42% of…
It’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. While blogs are a major component…
