How do you produce more high-quality visual content for your brand when the need has spiked to thousands of assets per quarter and your budget hasn’t changed? You need to get agile about your tooling. Think of your company’s photo library as a pool and recognize all the ways to fill that pool as your…
As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year. 1. Instagram is the second-most downloaded free app in the Apple app…
2020 is upon us, and I know that some of you are feeling like you didn’t hit all of your content goals for the last year. If you didn’t get around to starting that email newsletter, publishing 4-8 pieces of content a month, or creating your lead magnet—I totally get it. Creating content is a…
Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content…
Every marketer has heard the phrase “content is king.” This is because good content increases brand awareness, generates new leads and keeps customers engaged. Without great content, you’ll struggle to connect with your target audience, make lasting impressions and encourage sales. However, creating new content can be very time-consuming, from coming up with new content…
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something…
The most important part of your holiday selling campaign isn’t the goods donning your digital shelves or whether or not you offer 2-day shipping. The truth is, your products or deals just won’t matter unless you find people to share it all with. But how can you turn passive passersby into curious customers? Now that…
If you’ve performed a content audit for a website that is older than a decade (or even five years), you may have unearthed the remnants of a very different initial content marketing strategy. Blog post topics overlap, 200- and 300-word articles fill the resource section, the once-rushed landing page now sits with its original 100…
If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently…
If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. Having said this, executing content…
