Creating Impactful Experiences Using AI

The average consumer is exposed to 10,000 messages daily, switching between screens more than 20 times per hour. In this always-on world, content consumption is truly multidimensional — spanning different time-zones, devices, platforms and more. Technological advancements are allowing people to engage with each other and brands in ways never before possible, creating a challenge…

How To Target Social Media Influencers To Build Brand Engagement

How To Target Social Media Influencers To Build Brand Engagement

In the field of online marketing, we have a thing called influencer marketing that is going up the scales so fast in efficiently building awareness for any brand. Influencer marketing refers to utilizing a key individual’s credibility and influence in a given field to increase brand awareness and sales by tapping on the influencer’s following as possible…