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Tag Archives: branding

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  2. Entries tagged with "branding"

How To Create A Community Around Your Brand

Marketing, Social MediaBy Garnet SmuczerMarch 2, 2020Leave a comment

What do companies like Apple, Harley Davidson, Lululemon, and even Kajabi have in common? Our best “spokesperson” is a single loyal customer. No paid media or organic traffic could ever do more for our business (and yours!) as much as a single happy and loyal customer. But what’s even more powerful than a single devoted…

How to Personalize Your Marketing to Attract More Customers

Marketing, Social MediaBy Garnet SmuczerJanuary 8, 20201 Comment

Personalized marketing is creating a specific experience for individual users. While in the past marketers have been creating specific experiences for a group of users (think of basic retargeting ads or landing page copy), the digital landscape is maturing. Great marketing will no longer mean choosing a lookalike audience on Facebook and hoping for the…

How To Take Advantage Of Brand Loyalty

MarketingBy Garnet SmuczerDecember 12, 2019Leave a comment

In a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal. That’s according to Yotpo’s 2019 Brand Loyalty study, which found that nearly 90% of consumers say they are brand loyal, an amount that is basically unchanged from 2018. What’s more, nearly 25% reported that they’re more brand…

Why Being Personable Is the Key to Social Media Success

Social MediaBy Garnet SmuczerJuly 26, 2019Leave a comment

The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different things to…

How To Create A Complete Branding Guide

How To Create A Complete Branding Guide

DesignBy Garnet SmuczerJune 17, 2019Leave a comment

What Is a branding guide? A branding guide is a complete document, typically presented in a short book or PDF file, that includes design style standards for all visual content.Think of a branding guide as the decision filter of creating content for your brand. This guide sets the standards for creating all of the content…

3 PPC Techniques to Strengthen your Brand

Marketing, PPCBy Garnet SmuczerMay 28, 2019Leave a comment

Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. What is Brand Building? Brand building is the process of building a strong identity by…

Getting Started With Digital Marketing

GETTING STARTED WITH DIGITAL MARKETING: CHAPTER 3

Marketing, Social MediaBy Garnet SmuczerMay 10, 2019Leave a comment

How to Tell Your Brand’s Story Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive…

Why Your Brand Guidelines Get Ignored

MarketingBy Garnet SmuczerApril 19, 2019Leave a comment

Your brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…

What You Should Know About Re-Branding

Marketing, Social MediaBy Garnet SmuczerApril 18, 2019Leave a comment

A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key. Putting your brand identity into words and visuals, in a way that clients can understand, can really be an uphill battle. The reward of it, however, is worth every step of the way. Our platform is often…

5 Branding Trends of 2019

5 Branding Trends of 2019

Marketing, Social MediaBy Garnet SmuczerApril 15, 2019Leave a comment

I guess you came to this party because that headline is pretty engaging. Maybe as you clicked this link, you were expecting some rad design topics, stuff about sans-serif logos, pastel colors, or flat design? Sorry, amigos. Take the rest of the day off and come back tomorrow. In this article, I thought I’d give…

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