Personalized marketing is creating a specific experience for individual users. While in the past marketers have been creating specific experiences for a group of users (think of basic retargeting ads or landing page copy), the digital landscape is maturing. Great marketing will no longer mean choosing a lookalike audience on Facebook and hoping for the…
In a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal. That’s according to Yotpo’s 2019 Brand Loyalty study, which found that nearly 90% of consumers say they are brand loyal, an amount that is basically unchanged from 2018. What’s more, nearly 25% reported that they’re more brand…
The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different things to…
What Is a branding guide? A branding guide is a complete document, typically presented in a short book or PDF file, that includes design style standards for all visual content.Think of a branding guide as the decision filter of creating content for your brand. This guide sets the standards for creating all of the content…
Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. What is Brand Building? Brand building is the process of building a strong identity by…
How to Tell Your Brand’s Story Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive…
Your brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…
A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key. Putting your brand identity into words and visuals, in a way that clients can understand, can really be an uphill battle. The reward of it, however, is worth every step of the way. Our platform is often…
I guess you came to this party because that headline is pretty engaging. Maybe as you clicked this link, you were expecting some rad design topics, stuff about sans-serif logos, pastel colors, or flat design? Sorry, amigos. Take the rest of the day off and come back tomorrow. In this article, I thought I’d give…
In an era where consumer trust has plummeted across all industries, honesty and authenticity have emerged as the attributes that matter most. Consumers, more than ever before, are holding brands to a higher standard. They are looking for more than price, quality and convenience. Sure, they want value for their money. But they also want…
