Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. What is Brand Building? Brand building is the process of building a strong identity by…
How to Tell Your Brand’s Story Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive…
Your brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…
A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key. Putting your brand identity into words and visuals, in a way that clients can understand, can really be an uphill battle. The reward of it, however, is worth every step of the way. Our platform is often…
Success in business is not determined by who gets more customers at the onset. Gathering the most number of customers when you are starting up your business does not automatically translate to profits. While you may earn more at the start, it is more important to improve the status and condition of your business in…
