Personalized marketing is creating a specific experience for individual users. While in the past marketers have been creating specific experiences for a group of users (think of basic retargeting ads or landing page copy), the digital landscape is maturing. Great marketing will no longer mean choosing a lookalike audience on Facebook and hoping for the…
2019 has been another important year for influencer marketing, as more and more brands wake up to the advantages of using influencer marketing to connect with their customers and drive business. According to a recent study, the spend on influencer marketing is expected to reach $15 billion by 2022. The combination of an increasingly sophisticated…
It’s September. The leaves are starting to turn colors. Maple and pumpkin flavors are becoming ubiquitous. School is back in session, and there’s a cooling of the air. The 9/11 brand tweets have also come back. Since the first anniversary of 9/11, businesses and brands have been trying to figure out how to commemorate, and…
The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different things to…
Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. What is Brand Building? Brand building is the process of building a strong identity by…
How to Tell Your Brand’s Story Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive…
Your brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…
A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key. Putting your brand identity into words and visuals, in a way that clients can understand, can really be an uphill battle. The reward of it, however, is worth every step of the way. Our platform is often…
Success in business is not determined by who gets more customers at the onset. Gathering the most number of customers when you are starting up your business does not automatically translate to profits. While you may earn more at the start, it is more important to improve the status and condition of your business in…
