2020 is upon us, and I know that some of you are feeling like you didn’t hit all of your content goals for the last year. If you didn’t get around to starting that email newsletter, publishing 4-8 pieces of content a month, or creating your lead magnet—I totally get it. Creating content is a…
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no…
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something…
“How do I get more clients?” It’s the question every business owner asks. Why? Because clients are the lifeblood of any business. Without clients, you can’t keep the lights on. Without clients, you can’t make payroll. Without clients, you can’t grow. So how do you get more clients? There’s certainly no silver bullet. I wish I…
Does your small business need a blog? Would you love to have the perfect prospects find you without having to spend thousands in purchased advertisements? Would you be happy to grow your business and build sustainable profitability with a steady stream of top clients without spending hours per week on marketing tasks? For any business…
For years, almost every content marketing guru and expert has harped on about how longer articles are our industry’s gold standard. The more words you write, the more comprehensive your posts will be, and the more your audience will take away from your content. But while longer articles can rank higher on Google and generate more…
Beyond SEO: Creative Ways to Drive Traffic To Your Website Most small businesses are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase…
According to data referenced in a recent piece in the New York Times, titled “Blogs Falling in an Empty Forest”, approximately 95% of blogs fail; the piece, that analyzed several failed and “retired” bloggers, to understand why they quit, came to the conclusion that many blogs fail due to lack of readership. Publish More Articles: One of…
Interested in writing SEO friendly blog content this year? Learning SEO best practices is critical if you’re looking to expand your business. In this post, we’ll show you how to optimize blog posts for SEO in 2019, and include 5 best practices. Search Engine Optimization is the #1 best way to succeed at marketing your…
Your blog the framework for your online marketing strategy. It’s often the first thing new visitors see on your website. It’s a new source of traffic, an opportunity to build brand recognition, and a great area for converting your visitors. But, it doesn’t work like a billboard. You can’t just create some content, hit “publish”…
