How Predictive Advertising Is Changing The Future Of Digital Marketing

Customers desire shopping experiences that reflect their persona and buying patterns. Research shows that customers are willing to pay a price premium of up to 16 percent for brands offering tailored experiences. Today, big data analytics and machine learning (ML) are helping marketers read the consumer’s mind and predict buying behavior. Several businesses are turning to predictive…

Creating Impactful Experiences Using AI

The average consumer is exposed to 10,000 messages daily, switching between screens more than 20 times per hour. In this always-on world, content consumption is truly multidimensional — spanning different time-zones, devices, platforms and more. Technological advancements are allowing people to engage with each other and brands in ways never before possible, creating a challenge…