Paid search is more competitive than ever Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 20212, so the pressure is on to boost performance and increase conversions,…
It’s the holidays again and that means it’s the season for holiday ads. Every year, brands ply their wares to the purchasing public hoping to get the most attention in a crowded holiday field. Things are a little different in 2019, namely that holiday ad spend is down overall. Yes, the New York Times reports…
The success of your Facebook advertising campaign relies on a mix of creative and targeting. And while there’s a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook ad campaigns. These tips actually come from Facebook themselves, so they’re sure to…
Increase online sales. It’s the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is. Fortunately, there are dozens of ways…
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win…
At the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major changes. First, the green [Ads] indicator was replaced with black, bolded text … Below is the new ad format in a local pack result. Note that…
I’m explaining the ins and outs of Facebook Messenger ads and how to strategically deploy them in your business. But before you can put them to work, you need to know the why—why this ad type matters to ANY and EVERY business… I know it’s easy to assume that this ad type (or channel as a whole) would only…
How to Tell Your Brand’s Story Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive…
Be Laser Focused on Your Customers At any given time, your company has hundreds of options for running marketing campaigns. We’re not exaggerating. You can write blog posts, spend six figures on pay-per-click ads, send newsletters, and tweet to your heart’s content. Within these choices are even more micro-choices. What targeting options and images should…
Want to know the benefits of Facebook advertising? This list of Facebook advertising benefits will blow your mind. You will be thankful you read this. This is your warning to do something about your advertising strategy to acquire customers. You are making a huge mistake if you are not leveraging all of the benefits of Facebook advertising.…
