This year’s Super Bowl commercials were packed with superstar cameos and in-your-face messages — from Ellen DeGeneres speaking up for Amazon’s Alexa to an ad about organic farmland. But they had a few unintended messages, too. These were the stories America’s largest corporations developed to entertain, inform and sell products on the biggest stage in…
SEO Statistics for 2020 In 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%. Google has received nearly 2.3 trillion searches this year. Of the billions of searches that happen on a given day, 15% of daily…
Before identifying our current problem when it comes to how we approach digital marketing, it will be useful to point out what is not a problem. The issue with digital marketing is no longer that businesses undermine its power in the changing digital landscape, or are allocating insufficient time or budget to it in their…
Welcome to the 20’s. Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And since the internet is such a powerful…
I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been some big trends in the world of marketing—things like AI—getting a lot of buzz, I’m not here to talk about those. Trends like that are often…
