I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been some big trends in the world of marketing—things like AI—getting a lot of buzz, I’m not here to talk about those. Trends like that are often…
DetailsYou’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no…
Details2019 has been another important year for influencer marketing, as more and more brands wake up to the advantages of using influencer marketing to connect with their customers and drive business. According to a recent study, the spend on influencer marketing is expected to reach $15 billion by 2022. The combination of an increasingly sophisticated…
DetailsIn a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal. That’s according to Yotpo’s 2019 Brand Loyalty study, which found that nearly 90% of consumers say they are brand loyal, an amount that is basically unchanged from 2018. What’s more, nearly 25% reported that they’re more brand…
DetailsInstagram has traditionally dominated the influencer marketing industry. According to a study by Influencer Marketing Hub, 79% of brands in a survey said they predominantly go to Instagram for influencer campaigns. This is compared to 46% who go to Facebook, 36% who go to YouTube, and 24% who go to Twitter. Social media is continuously…
DetailsDo you remember the last marketing email you opened? What about the last Facebook ad you read? Chances are, the answers are no. Do remember the last greeting card you received in the mail? Probably. While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at…
DetailsWe’ve done it before. Made wild predictions about things nobody could ever possibly know. I mean, is it going to stop us from doing it again? Of course not. Many wonder what radio will look like in 5 years. The media industry is always evolving. New ways, methods and mediums are introduced and change how…
DetailsIt’s the holidays again and that means it’s the season for holiday ads. Every year, brands ply their wares to the purchasing public hoping to get the most attention in a crowded holiday field. Things are a little different in 2019, namely that holiday ad spend is down overall. Yes, the New York Times reports…
DetailsContent and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content…
DetailsReporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam fighting as a ranking…
Details
