We live in a big world, you and I. Everything grows at unprecedented rates with no slow-down in sight. In the realm of the Internet, Google is still the king to optimize for in 2020. However, as the developing world has greater access to the Internet and tastes change, smart minds have come up with…
DetailsYou might have heard of E-A-T. You must have heard of E-A-T. It appeared seemingly out of nowhere and became one of the hottest SEO topics of the past two years. And the funny thing is, for all the talk of E-A-T, there is hardly ever a straight answer as to what it is and…
DetailsWhen your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. For the most part, businesses today have at minimum a website with their logo, about us section and contact information. But in order to meet…
DetailsWe love AdBlock. If it weren’t for AdBlock, we would have to face all of those annoying, pop-up, pop-under, spammy, and obnoxious ads. Surfing the web with ads blocked can feel like a real-life cheat code – you get away with something that you aren’t supposed to… as a consumer. But as marketers, we must…
DetailsLinkedIn is the most professional of the social media networking websites. It is used by over 135 million professionals worldwide, and is a great tool for making business to business connections. Unfortunately, many companies underestimate its digital marketing power; but because of its wide use in the professional world, LinkedIn should be a big part…
DetailsIn plain words, a content management system (CMS) is an application or software used to create, edit, and organize the content of a website. CMS is a great tool for a marketer or a small business owner that helps run a website without extensive technical knowledge. A good CMS saves time, costs, and, if equipped…
DetailsThe most daunting aspect of SEO is that your job is never done. You keep on building and improving, and there is rarely a true sense of completion. But, for those of you who find it discouraging, there is also a small subset of quick fixes that require no maintenance whatsoever. Here is our list…
DetailsThis year’s Super Bowl commercials were packed with superstar cameos and in-your-face messages — from Ellen DeGeneres speaking up for Amazon’s Alexa to an ad about organic farmland. But they had a few unintended messages, too. These were the stories America’s largest corporations developed to entertain, inform and sell products on the biggest stage in…
DetailsIt has been almost a decade now since Google set a course towards improving the quality of search. It keeps tweaking and refining its algorithm 500-600 times a year to supply its users with the most relevant and quality search results possible. And while the majority of these updates are just chicken feed, some are…
DetailsCustomers desire shopping experiences that reflect their persona and buying patterns. Research shows that customers are willing to pay a price premium of up to 16 percent for brands offering tailored experiences. Today, big data analytics and machine learning (ML) are helping marketers read the consumer’s mind and predict buying behavior. Several businesses are turning to predictive…
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