Beyond SEO: Creative Ways to Drive Traffic To Your Website Most small businesses are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase…
DetailsGoogle’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by…
DetailsWelcome to the 21st century, where self-driving cars are no longer a distant sci-fi fantasy, kids have smartphones in pre-school, and to have a successful business, you HAVE to be on social media! Whether you have a social media expert on staff or outsource to an agency, social media marketing is vital to the success…
DetailsSocial media has become an integral part of business growth today. If a business does not have a presence on social media, it may lose out on customers. This is why you find even the smallest of brands trying to leverage social advertisements and engagement to boost their reach and conversions — especially on Facebook. But many…
DetailsThere’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogether. However, the fact of the matter is, social media marketing is…
DetailsAs the largest social media network, Facebook is an excellent platform for ads. Properly targeted advertisements on Facebook can be very helpful for any ecommerce business. If you’re not running Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money. To help you out, we have listed some…
DetailsHow To Build an Instagram Following For Your Small Business Growing a small business and taking it to the next level is what every entrepreneur strives for. There are many digital marketing tools that help you achieve this goal, Instagram being one of them. Over the years, Instagram has proven to be a powerful visual…
DetailsIt’s not new. But mobile phones are quickly taking over. Today’s cellular devices are more powerful than many desktop computers. Businesses today can no longer afford to brush mobile aside. Not investing in a mobile website design is no longer an option. Your customers may be millennials. Or they may be genXers. They’re both using their phones…
DetailsSocial media has always been seen as the playground for B2C companies. While it’s true that many of the top brands leveraging social media operate in the B2C segment (such as Nike, Starbucks, and Applebee’s), it doesn’t mean that B2B companies don’t have a place in the social media arena. There are companies of all sizes that…
DetailsYour brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…
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