Find Customers With PPC Advertising PPC marketing is something you’ve probably come across in some form or another. The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the United States economy. Holy smokes. That’s a lot of spend. The numbers alone tell…
DetailsBuild Audience Connections with Content Marketing You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content. Content marketing is an investment. It’s…
DetailsConversion Optimization Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they complete their first transactions?…
Details25 Ways To Increase Website Traffic Many brands are focusing all their efforts on getting higher conversion rates. Don’t get me wrong. That’s extremely important for the success of your company. For the most part, conversions ultimately translate to dollars. They encourage sales and contribute to your bottom line. But before people can convert, they need to find your…
DetailsHow to Tell Your Brand’s Story Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive…
DetailsMarketing Framework Guide Take off your marketer-goggles, and start perceiving the world through your most important stakeholder. Your buyer. That means listening more than talking — learning more than teaching or marketing. It’s this vision that drives the web’s most successful marketing campaigns. You’ve deployed customer surveys and hopped on the phone with your most…
DetailsBe Laser Focused on Your Customers At any given time, your company has hundreds of options for running marketing campaigns. We’re not exaggerating. You can write blog posts, spend six figures on pay-per-click ads, send newsletters, and tweet to your heart’s content. Within these choices are even more micro-choices. What targeting options and images should…
DetailsFor years, almost every content marketing guru and expert has harped on about how longer articles are our industry’s gold standard. The more words you write, the more comprehensive your posts will be, and the more your audience will take away from your content. But while longer articles can rank higher on Google and generate more…
DetailsWant to know the benefits of Facebook advertising? This list of Facebook advertising benefits will blow your mind. You will be thankful you read this. This is your warning to do something about your advertising strategy to acquire customers. You are making a huge mistake if you are not leveraging all of the benefits of Facebook advertising.…
DetailsFacebook Ads Best Practices The #1 reason why you may want to use Facebook for marketing is the “reach” factor. With 2.27 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more users…
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