If you’re running a brick-and-mortar business in your local community, it’s important that you optimize your site for local search results. If you fail to practice due diligence when it comes to local SEO, you’re going to lose market share to competitors who take it seriously. You might even endanger your own livelihood. In this…
DetailsHow to predict organic traffic is a question that comes up frequently in debates when SEO consultants and third parties discuss a planned SEO strategy. As SEO isn’t an exact science, and due to the absence of general truths that apply to all industries (number of words per page, etc.) and of exact numbers (cost…
DetailsSocial media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That number represents more than 42% of…
DetailsA look under the hood of profitable e-commerce websites Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly. Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you…
DetailsGoing ‘meat-free’ is proving to be big business. According to Mintel, sales of meat-free foods increased by 22% between 2013 and 2018. What’s more, one in six food products launched in the UK in 2018 had a vegan or ‘no animal’ ingredients claim, doubling from just 8% in 2015. This is not only due to…
DetailsIt’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. While blogs are a major component…
DetailsIt’s 2019 and as we hurtle headfirst towards 2020, the Internet isn’t showing any signs of slowing down. Or actually, is it? We rolled up our sleeves and in the vast amount of data we collect we discovered that last year alone, the average size of a website increased by over 900kB from 2016 and video…
DetailsAt the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major changes. First, the green [Ads] indicator was replaced with black, bolded text … Below is the new ad format in a local pack result. Note that…
DetailsTwitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits. Having an active following on Twitter isn’t just about prestige, and followers aren’t just numbers. Twitter…
DetailsLinkedIn is all about making connections, from individuals you know personally to individuals you wish you knew. With the platform now topping half a billion users in more than 200 countries, it’s the clear leader among social media for connecting with B2B prospects, potential hires and business partners. Even as the outright leader among social media channels when…
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