There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing on one aspect too much and forgetting the others. Good content marketing utilizes…
DetailsIn today’s day and age, it’s essential for small businesses to have a well developed website so their target audience can find them online. However, small businesses also need to know how to increase foot traffic in store to maintain steady revenue growth. Here are 8 ways to increase foot traffic in your small business…
DetailsWhat is kinetic typography? Kinetic typography is a concept that involves using moving type to express an idea. Some of the most widely known examples of it appear in the opening credits of feature-length films. Some musicians also use kinetic typography to draw attention to certain phrases, such as those present in the choruses of…
DetailsYou had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their YouTube channel, and their website. It’s your competitor. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep…
DetailsThe truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your metadata from your messaging, but you don’t need to…
DetailsThere’s a multitude of details about how to rank higher in search engines. There are probably thousands of different ranking factors and we can’t pretend to know all of them. But with SEO, it’s not really how much you need to know that makes getting a higher search engine ranking challenging – it’s how fast…
DetailsWe’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay…
DetailsWhat do we do when we’re onboarding a new SEO client looking for lead generation? Among the many discovery questions we ask as we try to better understand our client’s business, we usually ask them, “What makes a lead a good lead?” That is, what are the qualities that make a potential customer more likely…
DetailsTell me this: Have you taken a Lyft in the last year? Has Uber Eats delivered a meal to your doorstep (or office foyer, as the case often is)? When I need a ride or a bite these days, I am seriously thanking the convenience gods for the gig economy, where a whole community of…
DetailsAs a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. I wonder about the enormity of the human mind. From the day we are born till the moment we die, our…
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