The moment we click on a link and are diverted to a website, the first thing we usually notice is the aesthetics of the web design. As lay persons, we often think that web design is intended only to beautify or embellish a certain page – purely ornamental, not functional. But actually, web designs help companies to have more effective SEO campaigns. Web design does not only impact a marketing campaign in the branding side, but it also helps to improve search engine ranking when used the optimal way. So here are two aspects of web design that can affect one’s SEO campaign and how to make them work for us.
1) Design should be both ornamental and functional.
Firstly, it is important for users to easily access and want to access our websites. If they feel that the website seems to be loading slow they will easily exit and we would have failed in our attempt to capture their attention before we even started. It is also equally important for websites to be appealing to the eye and not look boring, outdated, or intimidating. We should be able to strike the right balance of beauty and functionality when it comes to web designs. The key here is to design in a way that our websites would look appealing enough especially to first time visitors and easy to navigate so that they can easily find their way to whatever it is they are looking for. It is important that we develop our site well and make it user-friendly not just to be able to advertise or market our brands but also to have positive effects on our search engine ranking.
2) Content should be strategic and intentional.
Contents are the lifeblood of any website. Thus, it is important that we are focused, deliberate, and competent. First, we must make sure that our contents speak directly and consistently of the brand, its qualities, its competencies, its benefits, and all other essential information that must be communicated to the audience. Let us not forget that our objective here is to market, and thus, it is important that the content of our website should give justice to the product or brand we are pushing. This will make them remember our brands more and help them distinguish our brands from the others. The more visitors we attract, the better it is for SEO.
Second, we should be adding in important items in our sites like images, that are compressed for faster loading, relevant videos, and social media. Social media platforms are visited frequently and is a very good avenue for users to find and distribute content. Our presence in social media does not only make it possible for people to gain more information about our brand it is also valuable for search engines. We just need to remember though that social media can only be as effective as we make it to be. There are a lot of articles about best practices in optimizing social media that we can read and learn from.
Thirdly, we can hire SEO experts to help us come up with contents that will not only deliver the message about our brand but will also generate positive impact that will improve our rankings that is needed to have a stronger online presence. Copying contents have serious penalties and for sure we don’t want the hassle. Also, good SEO contents can be well written without flooding them with keywords which may sometimes be irrelevant. Thus, SEO experts can really fill in where we lack in creating an SEO-friendly and SEO-approved contents. We have to remember that if we want our web designs to work for us and our brands, we need to exhaust all efforts and resources to get the audience we want to capture and the rankings we want to achieve.
Maintaining a website can both be challenging and hassle-free. It is challenging in the sense that we need the help of professionals and experts to yield optimum results. It is also hassle-free since we really need not do marketing physically nor do it ourselves, we can always pay people to do it for us which in the end can even be more affordable than actual marketing. But as managers or owners, we would have to involve ourselves even in the nitty-gritty aspects like web design. Hopefully, the two items we have mentioned can help you as you start on your new website or help you restructure your current one to make it not just user-friendly and brand-promoting, but SEO-preferred as well.