You’ve probably landed here because you were wondering how to use Google Adwords.
Last year, 97% of Google’s income was from Pay Per Click (PPC) advertising. Marketers are clearly benefiting from Adwords, so what makes their PPC campaigns so great? How do they receive a spectacular ROI for their business? What are the best methods for managing the costs? How would you learn how to use google adwords?
Infineca presents a no cost Google Adwords resource with everything needed for success with Search Engine Marketing (SEM), and Pay Per Click Advertising (PPC). Included is a checklist, e-book, and template. This resource includes everything needed to easily manage ad groups, keywords, and campaigns.
This kit shows how to:
- Learn how to use google adwords
- Categorize campaigns through stages of the decision making process.
- Keep records on your keywords, destination URL’s and ad variations
- Run your campaigns using our included template.
Learn How to Use Google Adwords
Trying to understand how to use Google Adwords? We include solutions to the most inquiries that someone new to this form of marketing might have.
Why should I use Google AdWords, and what is it?
Google Adwords is paying every time someone clicks on your advertisement shown on search engines. The results are shown before organic search results. Learning how to use Google Adwords will put you front and center to your audience. This way, you can be there when they are searching for your product / service.
You might use Google Adwords to drive traffic to your website. Adwords has detailed metrics, and you view the metrics from their system. Although SEO (search engine optimization) can require a bit of time before significant results are seen, you can get traffic instantly using Google Adwords. PPC is a short term solution, while SEO is a long term solution.
Who is this template intended for?
This template is geared towards your business in any industry or size. So if you are looking to learn how to use Google Adwords for your small/medium sized business, this resource is for you.
Campaign Management? What is it?
Compare campaign management to SEO — campaigns are set up and optimizied to increase effectiveness. This kit will show how to manage campaigns in Adwords.
This template shows how buyers can be targeted at multiple stages of their decision making process. Ads can be made for the consideration, decision and awareness stages all from this template. Video Advertisements and Adwords Extentions can be added from the Google Adwords campaign manager.
What is an AdWords Introductory Offer?
Google offers a code that gives you credit to start the first campaign, once you have spent a determined amount. Each code can typicall be used only once on new Adwords accounts. Once you want to start and have set the buget for it, you can referr to the checklist and template to plan the first campaign. To learn more details on this offer, refer to the Google Adwords website.
How much does Adwords cost?
This is a common question we get before business owners take the time to determine how Google Adwords is used. There is no minimum that must be invested in your campaign. The decision on how much to spend every day is completely up to you. The cost per click (CPC) changes depending on different variables such as your industry and other factors such as the location(s) you wish to reach.
Does Google offer anything to help me with using Google Adwords?
Google offers tools in your account that will help with the planning of your campaigns. The free keyword planner included in this resource can be used with Google Adwords’ tool .
How to use Google Adwords
This kit will provide you with everything needed to begin your campaign and become well versed in PPC!
But wait! Don’t you guys offer this service? Why are you giving away important information for free?
Our core values here at infineca are to help businesses succeed through the internet. We realize that while it is possible to use this guide to make your own campaigns and eventually not need the help of an agency, some business owners may not have the time to dedicate to learning the art of optimizing web content for their visitors. This guide is for people who are genuinely interested in learning how to do this on their own, and have both the time and the money to learn how. This is why we DO offer a PPC service. Our team of experts already have experience in this field of marketing, and can likely save you money in the long run and have a different understanding on optimizing your campaigns.
We can take the worry of managing your campaigns from your mind, so you have more time to focus on your business and do what you do best.
If you’re interested in an agency, please click HERE to learn more about our product offering.