It takes more than just a beautifully crafted website filled with all the best graphics and powered with the most expensive template with the most features for an online marketing strategy to work. For a better search engine optimization, a custom web design that fits the goals of the business and addresses the clamor for information of the audience is what is vital. Having a website for your marketing needs is not a walk in the park. In order for your website to deliver and perform well, you have to make sure it is a haven for search crawlers and a site that favors well with users. Here are 5 tips on How To Structure Your Site For SEO:
Decide on what keywords to use
Before anything else, web developers and designers should have a legit understanding of what the business is all about and what the website is for in the marketing of the business. Research the target keywords for the website. These keywords are very important in ranking the site in search engines. These will be the keywords users will input in search engines such as Google, Bing and Yahoo. Use tools such as Google Trends, Google’s Keyword Planner, Bing Ads Keyword Tool and so on to help you determine which keywords will bring you the most searches.
Plan your site’s architecture first
Use the results of your keyword research in coming up with a hierarchy of your site. Distribute these keywords among the pages of your site. To come up with a hierarchy, draw a diagram first with the most important search ranking pages on top and with the lesser important pages trailing down. To give you an idea, the homepage should be on top as it contains the important details about your business and the gist of what you offer to consumers. The next levels would be the main pages of the website such as the About Us, Services, Projects, Contact us and so on. Your homepage links to these individual pages.
Build your link power
Make sure you have enough external and internal linking working for you. Use all other sites you have like your social media accounts, forum portals, and partner or affiliated websites for your external linking. These links will drive more relevant traffic to your website. Internal linking also helps in driving traffic to pages within the site. Linking strategies help boost search engine optimization.
Create a flat link structure
When planning a site, make sure that the structure does not keep customers away from the most important pages. This is done through a flat link structure. With this kind of structure, the important pages are only a few clicks or links away from the homepage.
Make your site optimized for mobiles or tablets
The number one consideration for digital marketers when it comes to online marketing is to make sure all online marketing strategies – social media marketing, websites, landing pages, paid and organic search efforts, are optimized for mobile usage. More than half of the world’s population are already on mobile. Since it is expected for majority of your audience to be on an ‘on-demand lifestyle’ then surely these people are almost always on mobile too. People nowadays not only use mobile phones to access their social media accounts. A considerable number are using mobile phones to visit websites as well. When it takes time for users to access a certain website on their mobile phones, or when the website itself appears different or broken, then chances are your potential client, customer or audience will hit back and will no longer go back to your website.
The planning and design stages of launching a website should be done properly and meticulously.
In conclusion, Here’s a rundown on How To Structure Your Site For SEO:
- Research for your targeted keywords
- Come up with a diagram for your site’s architecture
- Build backlinks – external and internal links to improve your traffic,
- Choose a flat link structure rather than a deep link structure,
- Optimize your website for mobile or tablet usage.