Does My Startup NEED a Website?
(Seven reasons why your start-up needs a website)
You have a great business idea. Your market research is thorough, you have a killer sales strategy, and it’s almost time to launch – BUT WAIT! Does my startup need a website?
Before you start your marketing campaign, take some time to consider your internet presence.
Consider how it can work best for your audience, and you.
More and more these days, startups are beginning to understand the importance of a strong presence on social media. They set up a Facebook, Twitter, and Instagram, but stop short of setting up a website.
While having a social media presence is a must (After all, that’s where your customers are all at!), stopping there is missing the point entirely.
Think of a website as the cornerstone of your digital marketing strategy. Your website is the foundation upon which you should build your digital marketing. It‘s meant to inform users coming from your social channels. But more importantly- It‘s meant to convert.
Building a strong online presence early on is an effective means of generating leads and sales.
Start-Ups tend to suffer from capital and time shortages. It’s important to remember that a website for your product, service, or company- combined WITH your social media presence will help generate leads for your business early on. It can take a minimal amount of effort to build and maintain, yet provide you with an excellent return on investment.
Especially if you pick a web design company that offers Web Design Financing (Like Us!).
We’ve compiled 7 reasons why we think a website is crucial to your startup:
1. You Own The Asset That Is Your Website
Having and owning your own domain name, website, email address, and communications database ensures that you will always have a sustainable, easily accessible online presence that you control fully. This is crucial to building and retaining a customer base. Social media is an important aspect of any start-up’s complete business package, but don’t assume that your target audience is on every social network, searching for you, or that your social media platforms of choice will even be here in the future – remember Bebo, anyone?
2. Websites Are Cost Effective
Start-up budgets are generally tight, but having your own website need not cost an arm and a leg. There are some very professional out-of-the-box solutions available to businesses who wish to own their own website. Solutions that offer domain names, website hosting, professional-looking website templates and customisable e-commerce solutions. There are minimal up-front costs, very little maintenance or technical knowledge required and many of these providers have excellent multi-platform solutions, traffic analytics packages, 24/7 customer service and technical support, making them an excellent potential return on investment.
3. Your Poetential Clients Are Online
You may not be in the business of online sales. But your customers are still reaserching and comparing different companies to help them make purchasing descisions. Having a website provides these people with information about your start-up’s offerings. At the same time, it gives you the opportunity to grow your customer base with almost no extra cost.
Your website is like an online business card which can always be given to your next potential investor or customer that may have found you online.
Without an online presence, your risk losing out on genuine leads that you’ll have to put extra time into reaching elsewhere.
4. Performance Is Mesurable
Having your own website provides you with the ability to monitor and assess traffic to, and around, your website. You can add Google Analytics tracking to any website, and begin collecting valuable information on your visitors’ habits, as they view and navigate your site. This can be extremely beneficial when deciding what changes should be made to improve your site or what your content strategy should be, when running sales and marketing campaigns, or when conducting A/B testing of any nature.
5. A Website Is Open 24/7
If you have a website then you are always open for business. Customers can easily find you, find out more about you, buy directly from you, or just reach out to you if they need to. You may not always be available to engage with your audience on social media, so maintaining a website with engaging content, helpful information and (clearly signposted) contact details can be extremely beneficial to you and your customers. And having a website with an e-commerce solution that can be customised, tweaked, measured and distributed across all your online platforms, can also begin to generate sales and precious revenue for any start-up, 24/7.
6. Your Brand Has A Voice
Having a brand voice, creating valuable content and distributing it across all your digital platforms will boost your Google rankings if done from your website, which should also make your start-up more visible and competitive online. Your website is the ideal, centralised platform for housing, distributing and measuring your digital marketing campaign and content marketing strategy, while also providing your audience with engaging content that Google recognises as credible and valuable, which should increase your online visibility significantly.
7. Your Competitors Are Online
We may not have yet convinced you that a website is nessecary for your startup. One thing is for certain- Your competitors are already online.
And because they are, you should want to be just as present and competitive as they are, in every digital space that they inhabit. Having a well-maintained, fully-optimised, high-ranking website is key to catching up with, and staying ahead of, the competition online.