6 Reasons to Combine Your Customer Service and Marketing on Social Media

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. It’s…

Types Of Customer Reviews

Nearly all potential customers with electricity consult online ratings and reviews before making a purchase. Bad reviews kill good marketing. The 2 Types of Reviews Consumers often use mobile search at the beginning of their purchase funnel, and Google serves up reviews right at the top of the results for local searches of this type.…

What Advanced Marketing Personalization Is and How to Use It

Marketers have been using personalization as a powerful tool in their strategy to improve marketing for many years, and, as marketing technology moves forward, personalized marketing is getting more advanced. Studies show that personalized email campaigns achieve 41% higher click-through rates and 29% higher open rates than non-personalized emails. Furthermore, your customers now expect personalized experiences.…