Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a scrunched-up facial expression. “That’s only because customers don’t know how much better we…
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making…
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to…
All businesses need clients in order to have something to smile about. And that’s why you need the best dental marketing strategies for yours. One great thing that you have going for you is that there is always a need for dental services, regardless of location. The demand will always be there. Now the trick…
What Is a branding guide? A branding guide is a complete document, typically presented in a short book or PDF file, that includes design style standards for all visual content.Think of a branding guide as the decision filter of creating content for your brand. This guide sets the standards for creating all of the content…
If you’re running a brick-and-mortar business in your local community, it’s important that you optimize your site for local search results. If you fail to practice due diligence when it comes to local SEO, you’re going to lose market share to competitors who take it seriously. You might even endanger your own livelihood. In this…
How to predict organic traffic is a question that comes up frequently in debates when SEO consultants and third parties discuss a planned SEO strategy. As SEO isn’t an exact science, and due to the absence of general truths that apply to all industries (number of words per page, etc.) and of exact numbers (cost…
Social media and business are inseparable. That is the reality that we live in today. To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That number represents more than 42% of…
A look under the hood of profitable e-commerce websites Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly. Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you…
Going ‘meat-free’ is proving to be big business. According to Mintel, sales of meat-free foods increased by 22% between 2013 and 2018. What’s more, one in six food products launched in the UK in 2018 had a vegan or ‘no animal’ ingredients claim, doubling from just 8% in 2015. This is not only due to…
