In a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal. That’s according to Yotpo’s 2019 Brand Loyalty study, which found that nearly 90% of consumers say they are brand loyal, an amount that is basically unchanged from 2018. What’s more, nearly 25% reported that they’re more brand…
Instagram has traditionally dominated the influencer marketing industry. According to a study by Influencer Marketing Hub, 79% of brands in a survey said they predominantly go to Instagram for influencer campaigns. This is compared to 46% who go to Facebook, 36% who go to YouTube, and 24% who go to Twitter. Social media is continuously…
Do you remember the last marketing email you opened? What about the last Facebook ad you read? Chances are, the answers are no. Do remember the last greeting card you received in the mail? Probably. While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at…
We’ve done it before. Made wild predictions about things nobody could ever possibly know. I mean, is it going to stop us from doing it again? Of course not. Many wonder what radio will look like in 5 years. The media industry is always evolving. New ways, methods and mediums are introduced and change how…
It’s the holidays again and that means it’s the season for holiday ads. Every year, brands ply their wares to the purchasing public hoping to get the most attention in a crowded holiday field. Things are a little different in 2019, namely that holiday ad spend is down overall. Yes, the New York Times reports…
Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content…
Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam fighting as a ranking…
Starting with the implementation of semantic search, Google’s been changing its search algorithms to shift focus from keyword matching to topic recognition and satisfying search intent to the fullest extent possible. It, however, doesn’t mean that we should forget about keywords when building an SEO strategy. Keyword research is as relevant as ever, and it…
Every marketer has heard the phrase “content is king.” This is because good content increases brand awareness, generates new leads and keeps customers engaged. Without great content, you’ll struggle to connect with your target audience, make lasting impressions and encourage sales. However, creating new content can be very time-consuming, from coming up with new content…
Building an effective marketing strategy takes time and commitment, but you don’t have to be a marketing genius to see positive results. Whether you’re new to online marketing or are simply trying to improve results, use the following tips to help you get on the right track with your marketing strategy. Test Your Website The…
