Communication can be hard enough when a team is located in the same office, so how does Infineca manage to communicate effectively with clients and each other from remote locations around the world? Our excellent internal communications system did not happen overnight. It has taken years of trial and error to discover a truly streamlined,…
Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. Businesses in all industries are…
The 20 digital marketing tips outlined below will dramatically increase your chances for succeeding online. The list is by no means complete but it’s a good starting point for beginners to digital marketing. What is Digital Marketing? Before digging right into the tips for online marketing success, let me first explain what is digital marketing for those…
It’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of this year. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in more detail at some of the specific trends to look…
2020 is upon us, and I know that some of you are feeling like you didn’t hit all of your content goals for the last year. If you didn’t get around to starting that email newsletter, publishing 4-8 pieces of content a month, or creating your lead magnet—I totally get it. Creating content is a…
Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails.“But Carly, SEO is basic stuff,” you may say. “I know about optimizing for Google, writing meta descriptions, keywords, yadda…
There is no such thing as pure black and white. However, when it comes to link building, you have to choose sides: white- or black-hat link building. And here comes the danger — too much contradicting information out there. You can easily think that you’re on the white side using this or that technique —…
Picture this: you are running a search engine, what would be the easiest and most convenient way to figure out which pages should be higher, and which lower on your search engine results page (SERP)? Well, even before Google had been created, its founders, Sergey Brin and Larry Page, came up with a system that…
Living in the age of Internet should have made people’s lives easier. Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy. However I am not going to talk about the fact that mankind would rather browse…
There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches. This is particularly something that people who are just starting into online marketing…
