It’s not new. But mobile phones are quickly taking over. Today’s cellular devices are more powerful than many desktop computers. Businesses today can no longer afford to brush mobile aside. Not investing in a mobile website design is no longer an option. Your customers may be millennials. Or they may be genXers. They’re both using their phones…
Social media has always been seen as the playground for B2C companies. While it’s true that many of the top brands leveraging social media operate in the B2C segment (such as Nike, Starbucks, and Applebee’s), it doesn’t mean that B2B companies don’t have a place in the social media arena. There are companies of all sizes that…
Your brand guidelines are a living, breathing part of your company – or they should be. They keep your brand consistent across different teams and channels. They are the clearest representation of what your brand identity is made of. Your brand guidelines are a living, breathing part of your company – or they should be.…
A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key. Putting your brand identity into words and visuals, in a way that clients can understand, can really be an uphill battle. The reward of it, however, is worth every step of the way. Our platform is often…
Success with digital principles lies in having near-universal support for them as standards upon which your company’s digital future can be built. To achieve support by as many people as possible, we need to collaborate widely in their creation. If people are not involved in their production they will feel that the principles are being…
The value of design principles for improving your efficiency in delivering digital projects is not something you should underestimate. The value of design principles for improving your efficiency in delivering digital projects is not something you should underestimate. Senior management is very good at establishing goals, but are much worse at clearly defining how the…
I guess you came to this party because that headline is pretty engaging. Maybe as you clicked this link, you were expecting some rad design topics, stuff about sans-serif logos, pastel colors, or flat design? Sorry, amigos. Take the rest of the day off and come back tomorrow. In this article, I thought I’d give…
In an era where consumer trust has plummeted across all industries, honesty and authenticity have emerged as the attributes that matter most. Consumers, more than ever before, are holding brands to a higher standard. They are looking for more than price, quality and convenience. Sure, they want value for their money. But they also want…
An ebook is one of the most valuable marketing tools for engaging prospects in an increasingly competitive online market. Studies on brand authenticity reveal that 63 percent of customers are more likely to buy from authentic brands, so building brand authority is key. One of the best ways to show your authenticity is via an…
Every marketer is plagued with countless and sometimes contradictory methods to write a marketing plan. But at least we all agree on one thing, a failure to plan is a plan to fail. When it comes time to plan we all hop into research mode, look at what we did before and see where we…
