Due to #CCPVirus #COVID19 concerns, today’s blog post has been delayed. In addition, our offices will be closed, effective today. Our staff will be working from home in a very limited capacity, only for finishing any remaining projects. We are not taking new clients in at this time.
The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure. Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it…
Last week, 9to5Mac pointed out that Apple had changed its App Store guidelines to allow push notifications to be used for marketing and advertising. This is a reversal of a policy that prohibited notifications for being used for direct marketing purposes. The relevant language reads as follows (emphasis added): Push Notifications must not be required for the app to…
The travel and hospitality industries are reeling as #coronavirus #COVID-19 spreads around the world. By some estimates, the #coronavirus that is on the brink of reaching #pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses. Obviously, travel and hospitality brands have no ability to avoid…
How do you produce more high-quality visual content for your brand when the need has spiked to thousands of assets per quarter and your budget hasn’t changed? You need to get agile about your tooling. Think of your company’s photo library as a pool and recognize all the ways to fill that pool as your…
1.87 hours — that’s median length of time it takes for someone to respond to an email, and for every hour that goes by where you don’t receive a response, the chances of getting a reply drop quickly. In a perfect world, everyone would open your emails immediately and reply within seconds. Unfortunately, real life has…
With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. As technology advances, so do consumer expectations for the buying experience. Shoppers have an overwhelming amount of information at their fingertips. Brands need to understand and implement the strategies that will allow them to…
What do companies like Apple, Harley Davidson, Lululemon, and even Kajabi have in common? Our best “spokesperson” is a single loyal customer. No paid media or organic traffic could ever do more for our business (and yours!) as much as a single happy and loyal customer. But what’s even more powerful than a single devoted…
Thanks to WordPress, blogs are now taking over as the main source of new content added to the internet every single day. Ever since 2003, when the open-source CMS when live, it’s just been a steady climb in usage and domination year after year. Today, WordPress now powers more than 60% of the sites on the…
The Help A Reporter Out mailing list was once a golden source of getting last minute coverage for all sorts of businesses. If you’re unfamilar with the concept, it’s a thrice daily email of reporters reaching out to gather sources. These emails have been known to have dozens of requests for sources. Started by Peter…
