Introduction Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a valid user. While growth and sophistication of fraud is significant, not all IVT is fraud. Much is simply a side effect of the digital ecosystem, and the shift to programmatic…
DetailsPaid search is more competitive than ever Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 20212, so the pressure is on to boost performance and increase conversions,…
DetailsWe love AdBlock. If it weren’t for AdBlock, we would have to face all of those annoying, pop-up, pop-under, spammy, and obnoxious ads. Surfing the web with ads blocked can feel like a real-life cheat code – you get away with something that you aren’t supposed to… as a consumer. But as marketers, we must…
DetailsThe 20 digital marketing tips outlined below will dramatically increase your chances for succeeding online. The list is by no means complete but it’s a good starting point for beginners to digital marketing. What is Digital Marketing? Before digging right into the tips for online marketing success, let me first explain what is digital marketing for those…
DetailsBuilding an effective marketing strategy takes time and commitment, but you don’t have to be a marketing genius to see positive results. Whether you’re new to online marketing or are simply trying to improve results, use the following tips to help you get on the right track with your marketing strategy. Test Your Website The…
DetailsThe Countdown to Black Friday You have a lot going on in your world before the holiday season comes crashing in. Your personal life might be stuffed with your own gift buying, late-night wrapping sessions, and festive decorating frenzies. And if you’re running an online store, your to-do list runs the gamut from ordering inventory…
DetailsDigital marketing has exploded, making it easier to reach potential customers in a way that they enjoy. As Internet advertising has gone mainstream the types of online marketing at your fingertips have expanded exponentially. This variety means that virtually every kind of business can reach any audience through the Internet. There’s something for everyone. It also means…
DetailsThe pressure to acquire and retain users is high—to put it mildly. When you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, Service offerings have unique character. As technical infrastructure gets standardized and integrations become easier, more and more tools…
DetailsIn the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below. The ad fires back at Google over the fact that Basecamp has to pay them what they called a “ransom” so that they appear at the top of the…
DetailsWith how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way…
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