In this day and age, almost everything we do uses technology. People today are all hooked by the convenience the internet has to offer.
We can use this to our advantage. As business owners, we can leverage the internet by incorporating the social media channels everybody is using into our marketing strategy.
Here at Infineca, we’ve seen the benefits of Social Media Marketing (commonly known as the acronym SMM).
We’ve come up with 7 reasons why we think everybody should invest in SMM!
1. 95% of Americans own a cell phone.
Statistics say that 95% of all American own a cell phone.
It’s no surprise that teenagers, seniors, middle aged people, and sometimes, even toddlers have a cellular device!
Worldwide, on average people spend 135 minutes using social networking sites every day. That’s already significant advertising for you if within those precious 135 minutes, they happened to stumble upon your ad which in return piqued their curiosity. Surely if something interesting catches their eyes, they’ll return to it later (and hopefully contact you).
2. It presents a great opportunity for brand recognition.
You’ve done flyers, posters, and radio ads. With social media, you are now provided with new channels for your brands’ voice and content to be heard. It’s easy, convenient, and can provide ample information for your brand (if you have good web content) for fresh and aspiring customers. Existing customers will also acquire increase familiarity and therefore instill loyalty to your brand name.
3. It generates more traffic.
Having a website for your company is one thing. But you have to make sure it has good content and design. Our company helps you improve your web pages by creating awesome custom web designs that can transform the overall aura of your site.
However, if you’re only starting out in the business industry, chances are people aren’t still familiar of your name and won’t probably remember to type those keywords needed in order to arrive to your brand’s website.
This is where social media comes in. With the help of social networking sites such as Facebook, Twitter, Instagram, etc., you can post pictures, videos and significant links that can lead to new visitors on your site.
4. It is cost-effective.
Social media allows you to post almost anything and everything in it. Given that information, you can conclude that you have the chance to advertise all you want (as long as it’s not spamming)! According to Hubspot, 84% of marketers found that it’s possible to generate increased traffic by spending a minimum of six hours per week in social media. That won’t even take up too much of your time if you’re a busy bee.
Another thing! Imagine all the money that you can save instead of investing on outdated advertising materials such as flyers which people won’t even bother reading.
5. It’s easier to hear your customers out.
A customer is the basic unit of business and it is important to always know how they think of your products or services – whether it’s a “yay” or a “nay”. Sure we had telephones and snail mails as medium for customer communication but those are so yesterday. With all the technological advancements today, the customers can react to your posted business plans, new products, and even a new logo with the help of a comment box. The way how they behave and react can significantly benefit your business in many aspects. It’s easy, convenient, and can save your business from wasting that million dollar budget on a product they won’t even bother looking at.
6. You can control your reputation.
Since you are allowed to put up almost anything in the Internet, you have the ability to control your business’ reputation.
Start off by tweaking your profile into the type that you would want your customers to see. You see, if they’re interested about your business, they’ll probably Google about it and the things that’ll pop up will be their references whether they’ll engage with you or not.
Another good thing about this is that you can definitely make a good impression to your customers if you keep them engaged in quality customer service.
7. Your competitors are probably utilizing this strategy already.
According to Social Media Examiner, a whopping 97% of marketers are currently participating in social media. Statistics from Go-Gulf also say that 8 out of 10 small and medium sized businesses (SMB’s) use social media for their business to drive growth and 3 in 5 SMB’s say they’ve gained new customers through social media.
With this craze that the social media is making, nobody wants to get left out. Who wants to be the underdog? No one!
After seeing all these reasons, we hope you’re already convinced to start utilizing social media as a new form of marketing strategy for your business and reap the countless benefits it offers.
So embark on your journey to success by first, having a good website, then building a name in the world of social media. We hope you do realize that the sooner you start, the sooner you reap the benefits!