A few blog posts ago, we gave you 5 great reasons to focus on website usability.
In this guide, we’ll give you 5 tips on improving website usability.
As much as the users and prospective customers or clients of the company appreciates a visually-pleasing website, a web design’s overall aesthetics still holds the top priority in the qualities that a website must have.
It really would not mean much if the website you launched is visually appealing, but does not allow you a smooth browsing and exploration experience. If your links are not appropriately coded, or if your pictures do not match the indicated captions, then this will cause confusion for your visitors. We have to remember that the reason most customers now purchase items online is because of accessibility and ease of access. People no longer have to go to malls to find and buy the things that they want; from high-end luxury items, to grocery, and utility deals. All they have to do is browse online and click purchase when they find what they’ve been looking for. Online shops are the top trend nowadays because they allow you to shop in the very comfort of your home.
If the website you’ve crafted with your team does not provide that same amount of ease with which consumers can shop, then chances are your efforts to come up with a website will be in vain. So how exactly do you make your website functional? What are the things that you must consider in order to improve the usability of your web design? What are the web design best practices to make your website more user-friendly?
Here are the 5 tips for improving website usability that you can use to make sure that your prospective website users will stay until they press that purchase button:
Tip # 1: Know what your users want.
This tip is a bit tricky and a little bit vague but still essential. As a designer, you will have a lot of ideas. But these ideas should be fashioned in such a way that it addresses or caters to the users wants. You have to be knowledgeable of a general user’s preferences. You can benchmark top retail websites if the business is retailing. You can also use the plain old statistics tool: conduct a survey. This way, you will be able to bridge the gap between the designer and the user.
Tip # 2: Be a minimalist.
In a seemingly chaotic world, it is more effective to keep your website simple. Simplicity is always the key to improve usability of your web design. People tend to steer clear of websites with overcrowded designs and overly complicated buttons and site maps. If you include elements that serve no functional purpose other than to look pretty in the background, your users will certainly have a hard time doing what they are supposed to do. Take note, these elements may look beautiful but they use up space and memory. And most mobile devices don’t have that much memory in them so website performance incredibly suffers just because it looks daintily pretty.
Tip # 3: Organize your design elements.
Users love it when organization is evident in the website or in any mobile application really. As a web designer, you need to arrange and organize your design elements so that users are naturally inclined to view the important pages first. If you want a certain call-to-action to stand out like “Avail of our services today”, all you have to do is make it stand out by placing it at a conspicuous place or place it atop a color that naturally stands out.
Tip # 4: Focus on navigation.
Users appreciate it when your website is complete. But when you’ve packed it in one page, the website performance will suffer. The user will experience tons of problems, slow loading of website, errors in loading pictures, among others. This is why web developers design websites in such a way that digests certain significant parts into different pages. Aside from it improves the usability of your website, it also provides for interactivity and practically engages your users.
Tip # 5: Be consistent.
Decide on a theme. If your website uses too much color, different color schemes, varied typefaces and even a mottled content tone, your users will get dizzy and close that browser window even before they had the chance to know what the company was for. This does not mean, however, that your pages should have the exact same layout all throughout your website. It would look monotonous. What consistency means is that you will have to use specific layouts for certain types of pages. It will make it easier for users to identify the type of information that they are being presented with and the information that is required of them.
These are the considerations that you will have to bear in mind. These factors can easily be addressed and attended to if there is clear communication between the web designer and the client. Custom web design companies like Infineca will work closely with you in order to come up with a website that does not only offer exceptional web design but also excellent functionality as well.