5 Reasons Web Design Should be a Priority
Most companies nowadays have turned to online and social media marketing to reach out to potential customers. One of the most common forms of online marketing is having an official website. However, simply having a website may be a great start, but it doesn’t just end there. Any kind of website will not be as effective as you want it to be without an attractive, functional, and clean website design. The appearance of your website will matter significantly on how effectively it can convert customers. That’s why, at Infineca, we always aim to be very creative and particular in developing web designs for each of our clients. It’s understandable that entrepreneurs and executives have exceptional marketing and managing skills but lacks the skills on the technical aspect and that’s why they have made the great choice to work with us. If you’ve been wanting to begin online marketing for your business by creating your own website, here are some of the reasons why web design should be your utmost priority:
People will judge your website the same way they judge a physical store. When shopping, most customers often overlook the unattractive stores for a more attractive, decorated, and well-maintained store. And it’s not only limited to shopping. More people would prefer to hire the services of a company with a better-looking office than those with offices that are worn-out and messy, regardless of the price.
The most important elements of a website are usability, interface, and architecture. A website that has an attractive interface but is still simple enough to navigate for even those who are not the most tech savvy has a great chance of gaining more subscribers. Keeping a website user-friendly while still maintaining aesthetics and functionality will increase the time and frequency customer’s spent on your website. This ultimately leads to higher conversion rate.
A website is one of the best and cost-effective online marketing tool because for a relatively lower cost, you can have a 24/7 marketing tool that is more likely to have a faster and bigger Return of Investment. However, it will all depend on the attractiveness and usability of your website – two aspects of web design. Having a website that is complex to navigate will only frustrate potential customers and force them to abandon your site before they can even get to what they are looking for. When this happens, you will lose, not only potential subscribers but also, your company’s image online. Therefore, your website design will help with your company and website’s credibility and will ultimately decide how many customers you will end up converting online.
Better SEO Ranking
Careful web designing will also help increase your websites placement in search engines and give it great visibility. A business website should meet all the requirements deemed to rank higher in popular search engines, like Google. Because of this, our experienced team of professional developers at Infineca are very particular when designing every aspect of every website we develop, from the user interface to contents, such as meta descriptions and alt tags. Duplicate, redundant, and unnecessary elements and contents should be eliminated to incorporate and make space for necessary information.
Gain Attention and Trust
It’s the bottom line of having a usable and attractive web design. According to some studies, more than 70 percent of people online judge a company’s credibility based on its web design. The overall feel of your website will decide whether or not the customer will stay with you. If the customers see that your website is too complicated for them, they might think that your company is “too fancy” for them. Even worse, that you only cater to those who are technical savvy. Balance is key. Avoid an overly simplistic web design to maintain your credibility but don’t make it too complex for regular users either. Customer satisfaction and experience are the priority of any business website.
Now that you are about to level-up your marketing game and compete with other businesses online, invest on creating a website that will truly define what your company stands for, give your customers what they want and need, and get you all the attention your business needs to grow and succeed. If the technical side of online marketing is not really your forte, let us, at Infineca help you out by creating a custom web design that is fast, dependable, and tailor-fit for your company. And the best thing about working with us is that our team of experienced professionals develop dependable websites and offer our quality services within your budget frame. Visit our homepage and fill-out the form to get a free web design and digital marketing consultation now.