What is the primary factor that you look into before saying that a website is trustworthy?
Probably, every person will have a unique pick. An artist might opt to look at how well-arranged and good-looking a website is. An online gamer may look into the navigability of a site. On the other hand, a business tycoon will probably prefer an effective or efficient website.
Nevertheless, if you want all of them to check out your website, purchase your product or hire your services, you should be wise enough to incorporate all of those mentioned factors in the creation of your web design.
Web design specialists have compiled these principles that everybody should know: may you be a business owner, online shopper, or web design professional.
Are you ready to step into the world of web design experts?
1. Visual Hierarchy
Visual hierarchy is the order on how the website user’s eyes will register each item on the page. This happens because the human eye, among all senses, is more likely to process images quicker than others.
Definitely, you would like to convey a lot of information about your business to your website users. If possible, you would even include everything about your business. But in creating your website, you should rank all these information: which should your users see first, second, third, etc.?
This is where visual hierarchy enters the picture. Fonts, images, links and anything you put in your web page will affect the eyes of your users. Make important details bigger, noticeable and catchy.
Key principle: Rank the significance of information you want to include in your website. Make important details more noticeable.
2. Keep it simple.
Imagine this. You searched a keyword in the search engine. You don’t have the leisure of time to surf the net. So, you clicked on the second or third result in Google. You landed on a page with just a few navigational menus, with just a few texts on the landing page.
Isn’t it more appealing than a website which gives you heavy texts upon reaching its site?
If you are offering your user a service or tool to try out, keep your menus to a bare minimum. The less action you require of them, the higher possibility that they would try it.
It would be better to allow a new visitor to try and explore your website on his own than bombarding him/her with too much data.
Key principle: Welcome your visitors with a simple page. Let them explore by themselves.
3. Wise proportions
Every custom web design professional would know how proportion works in a website, the golden ratio.
The golden ratio is a magical number, 1.618, which makes all data in your page proportioned to make it aesthetically pleasing. It is a concept used not just by web design artists but also by architects, artists and design professionals to ensure that their projects would have a good degree of proportion and awareness of space.
It puts balance and harmony in every web design, but it is also difficult to achieve. Only experienced custom web design specialists could perfectly include this in their works.
Key principle: Always remember the golden ratio.
4. The Hick’s Law
Hick’s law states that every additional choice would consequently require more time to reach a specific goal.
Can you remember the last time you ate at the restaurant? You were given a list of their menu. The more options you were given, the harder it was to decide which to order. That’s basically how the Hick’s law works.
The more options you give to your user upon landing to your website, the more difficult it would be for them to choose where to go next. And if they are looking for a specific product or service, the harder it will be for them to find it.
So if you want to give your visitor a comfortable experience in your website, do away with not-so-important details and eliminate distracting options.
Key principle: Make users’ experience more comfortable by giving them less options in your website.
5. Gestalt Laws of Design
Gestalt psychology says that, “the whole is different to the sum of parts.” To put it simply, people see the whole first before looking into its details or parts. Gestalt Laws of Design include the following:
- Law of proximity: Details which are put closer together are perceived as one whole object.
- Law of similarity: Things which look alike, are grouped together.
- Law of closure: Everything should be complete- no gaps, holes or anything missing.
- Law of symmetry: The mind perceives objects as forming and symmetrical around one focal point.
- Law of continuity: Looking at a line as continuing in its established direction.
Key principle: In arranging data in your website, remember the Gestalt Laws of Designs.